I bought my '03 4Runner ($41k) from dealer A and they gave me a thin cheap plastic envelope holder to hold my manuals. Doesn't have a zipper, just a flap that folds over the opening. Of course it has the name of the dealer and their address.
I bought my daughter a '04 Corolla ($17k) from dealer B and they gave her a fancy professional looking black zippered manual holder. It had plastic sheet holders for each manual and a mini-3ring binder. And the outside cover was soft black vinyl that had a red Toyota logo.
Can you imagine that!?!? This manual thing might be dealer specific or perhaps it's how much profit they made on the sale. Who knows?! Nonetheless, my thoughtful daugther offered her manual holder to me and I gladly accepted it
-Gene.