Well, first of all, you need to list more info.
It's not like this is a newspaper ad where you are paying by the word. You need to put a little effort into the ad.
Engine? Tranny? (AFAIK all 2001 - 2002 4runners were 3.4/auto but your ad should still say that because the person shopping may not know that much about 4runners.) Does it have a locker? Any other mods (stereo, leather seats, etc?) How long have you owned it? How has it been maintained?
You say you have a lift. How much lift? What manufacturer?
Your ad doesn't say it's 2wd. It should say that otherwise you will get a lot of people initially excited who then get pissed because at that price they'll be expecting 4wd.
Is that the factory hood? Because if so that is a sport (a/k/a Highlander) model which should increase its value and the ad should say that. I would also throw "Low Miles" into the title because at 96k, that really is a nice, low mileage vehicle.
Also if you have the stock wheels it would be more advantageous to you to put them back on and sell the aftermarket wheels separately.
Biggest question: What are
other people in your area asking for 2wd 4runners? That should clue you in there as to what you should be asking. Scan all of the CL's in your state to see what other people are asking for similarly equipped vehicles.
You have to realize that with CL, your shopper is basically engaged in a process of elimination. He doesn't have time to look at every vehicle that's advertised, so when he looks at an ad, he's going to be looking for reasons to skip it and go on to the next one.
If you leave information out, you are giving him a reason to move on to the next ad.
If you have no pictures (or the pictures you have are bad) you are giving him a reason to go on to the next ad.
Hope that helps!
EDITED TO ADD: Also don't be afraid to take it to a dealer. Here's why: Because of the crappy economy, there are a lot of folks out there who can't afford a new car. For that reason, used cars are a hot commodity now. A nice condition used car (especially a highly desirable car like a low mileage 4runner) is something every car dealer would love to have on the lot. Just make it clear to the dealer that you are looking to sell, not trade, and that you will be checking out several dealerships. You may decide that getting the "sure thing" from a dealer is better than waiting for endless CL lookie-loos to come and go. Just a thought :shrug:
