Thai
Elite Member
Insider says Nissan has “12-14 months to survive”
It looks like Nissan is on its way out unless a major investor jumps in.
It looks like Nissan is on its way out unless a major investor jumps in.
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Nissan / Infiniti Bankruptcy
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Thai
Elite Member
I think that Stellantis is not doing great financially either....
I think that the article mentioned only Honda being a possible suitor.
Humble Leader
Senior Member
shame, the nissan titan XD is actually not a bad truck. for what you get for the $, it's a nice in between a full size and heavy duty pickup. the 5.6L isn't bad. not perfect, but definitely not bad
trainman605
New member
Everyday some auto manufacture is having one problem or another, most are due to sales of their new vehicles. We all know this in most cases high interest rates and the high price of new vehicles has caused slower sales to happen. Survival for most auto manufactures will be tuff for many. I would think that if the American worker does not have the ability to make more money in the future that new vehicle sales will continue to suffer and don't wait for interest rates to go down, they're not. For me today I would probably not buy any vehicle other than a Honda or Toyota product, yes Toyota has had some major problems, but they are taking care of it as they should and keeping their loyal customers. All being said, it will still be touch and go for many manufactures and many will be operating in the RED for some time.
thennen
New member
Personally, I think the various EV mandates that have rolled out over the past several years have thrown numerous monkey wrenches into automakers' manufacturing capabilities. For the first time that I can recall, manufacturers have to produce vehicles that aren't driven primarily by their consumers' demands. And without researching it, I believe several of them have had parking lots full of EVs that simply aren't selling. That money has to be made up somewhere. If these companies could freely return to manufacturing based on what they actually expect to sell, some of this might eventually resolve.
ArthurKotb
Member
Nissan is part of the Renault–Nissan–Mitsubishi Alliance, a partnership between Nissan and Mitsubishi Motors of Japan, with Renault of France. A sale to Honda would be interesting but if Nissan is a failing brand why would Honda be interested.
Thai
Elite Member
Honda does not have a true full size SUV nor a full size truck platforms. Honda/Acura platforms are basically unibody and FWD. They also don’t have any racy platforms with RWD. Getting Nissan may provide a starting point for Honda?? Just my 100% guess.
trainman605
New member
True, EV mandates have defiantly upset the manufacturing of the automobile world as we know it, this has caused most manufactures so much money being spent in a direction that they have no idea what to expect in the future. It's pretty funny how the buying public could see through this, but the auto manufactures could not, did they really think government mandates can work when stupid is trying to control us. EV's are part of the future, but it may take 20-30 years for them to become the norm, but not in the short term. I think the auto manufactures got what they deserve and those who went all out will be in a financial downturn for some time. Mr. Toyota got it right and it cost him his job, but he is probably laughing all the way to the bank.
Harlock
Member
That's my take on it as well, especially when considering the global brand. In particular, offroad-capable vehicles are a hot market segment. With an increasing number of climate disruptions, that's not likely to change soon. Volkswagen bought Scout to fill that hole. If Honda bought Nissan, they would gain a proven line of offroad vehicles. As an example, the Patrol (Armada in the US) competes globally with Toyota's Land Cruiser. Honda could also get a leg up in the commercial market with Nissan's cargo van experience.
On the other hand, I think Stellantis buying Nissan would be more akin to Sears buying Kmart.
ArthurKotb
Member
Honda already works with Nissan on software defined vehicles, their electrification and next gen technology, with Nissan and Mitsubishi on battery technology, software and motors. Honda and LG are working to build a battery plant in the US, opening next year.
These companies work together, share (some) of their technology, invest in each other, etc. Toyota bought some of Subaru and pulled their bacon out of the fire by making Camrys in the Lafayette, IN plant for several years. They own some of Mazda, Daihatsu and Suzuki as well as others.
If Honda wanted to build bigger SUVs on a truck frame I would think they have already done it. They seem to be selling plenty of vehicles without them. To buy an entire company just so you can produce a specific type of vehicle, which you could most likely produce yourself, doesn't seem to make much sense. Then again, Mercedes bought Chrysler only to sell them off a few years later, so you just don't know what they'll do.
These companies work together, share (some) of their technology, invest in each other, etc. Toyota bought some of Subaru and pulled their bacon out of the fire by making Camrys in the Lafayette, IN plant for several years. They own some of Mazda, Daihatsu and Suzuki as well as others.
If Honda wanted to build bigger SUVs on a truck frame I would think they have already done it. They seem to be selling plenty of vehicles without them. To buy an entire company just so you can produce a specific type of vehicle, which you could most likely produce yourself, doesn't seem to make much sense. Then again, Mercedes bought Chrysler only to sell them off a few years later, so you just don't know what they'll do.
Thai
Elite Member
Honda already works with Nissan on software defined vehicles, their electrification and next gen technology, with Nissan and Mitsubishi on battery technology, software and motors. Honda and LG are working to build a battery plant in the US, opening next year.
These companies work together, share (some) of their technology, invest in each other, etc. Toyota bought some of Subaru and pulled their bacon out of the fire by making Camrys in the Lafayette, IN plant for several years. They own some of Mazda, Daihatsu and Suzuki as well as others.
If Honda wanted to build bigger SUVs on a truck frame I would think they have already done it. They seem to be selling plenty of vehicles without them. To buy an entire company just so you can produce a specific type of vehicle, which you could most likely produce yourself, doesn't seem to make much sense. Then again, Mercedes bought Chrysler only to sell them off a few years later, so you just don't know what they'll do.
Seemingly, Honda has only two platforms…a Civic and Accord. Then they built everything on top of those two.
None of the Honda/Acura products can off-road. None can pull above 5000 lbs. None has LO-range.
None of Honda/Acura products are good sports car. All FWD-bias. This is why every Honda/Acura products are behind the luxury brands sports car in performance and handling.
Yes, Honda/Acura are great values and good for families. But none of them are exciting.
ArthurKotb
Member
Neither was the Camry for decades but it made a ton of money for Toyota. Camry and Taurus were neck and neck for a long time, then Ford changed the rear window style and they fell way behind, to the point of stopping production. Camry stayed the way it was because Toyota didn't want to make any significant change to it for fear of losing the customers that were attracted to it. Eventually the demographic was changing and their customers were getting older and they had to attract younger customers. Even so, the bread and butter for car companies is more or less the family car.
More cars are family cars and nice, but not exciting. The people I know that have Honda vehicles, like them just the way they are. They aren't interested in speed, off road or excitement. They want a nice, clean, reliable car.
Every car maker has its niche. Honda just doesn't seem to be interested in doing anything else. They also don't seem to be having any money problems like Nissan.
Thai
Elite Member
Every car maker has its niche. Honda just doesn't seem to be interested in doing anything else. They also don't seem to be having any money problems like Nissan.
Well…see Honda off-road models in their truck and SUV.
See Acura Type R or S models.
Honda is trying but are being outgunned in both categories.
Thai
Elite Member
Japan’s Honda and Nissan to reportedly begin merger talks….
Japan'''s Honda and Nissan to reportedly begin merger talks
Japan'''s Honda and Nissan to reportedly begin merger talks
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I agree with this .
If Honda would get their head out ofthe sand and stop with that old antiquated Ridgeline BS.
That Cruck has never done well in the american markets.
Honda needs to get in the full size truck market maybe take the Frontier completely out of the line up and after rebranding come out with a 1500 line.
T4R2014
Elite Member
From a marketing perspective, Toyota and Nissan already struggle in the full size pickup market compared to the big 3, and they got into that got much longer ago. Honda's image is still rooted in smaller cars and smaller engines, so they'll have an even way harder time. At best they could benefit from more drivetrain options from Jatco. Low range on a Ridgeline or Passport could definitely increase appeal. And I'm sure an amazing deal could be reached in return where Honda sends their best powertrain engineers to Jatco to teach them how to make a CVT that can survive past a warranty.
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Thai
Elite Member
Low range on a unibody that can’t even handle skid plates and with articulation of a Camry? I think that the Lo range may do more harm than good!
