The polyurethane bushing is supposed to rotate around a tube inside the bushing. Little grooves in the bushing hold the grease to lubricate the rotation. They have to be disassembled and greased every so often, Whiteline told me 10,000-15,000 miles when I talked with them on the phone, if I remember correctly.
I haven't had a single creaking or annoy noise since switching to poly bushings. Some people have reported increased noise when switching to poly, but I think that is from improper lubrication and fitment.
Shameless plug to my Whiteline Bushing Install Writeup:
Whiteline Lower Control Arm Bushing Tutorial (120+ Pictures)