"Official" 5th Gen 4Runner Sales Thread

June and September I'd assume are related to school calendars...?

Possibly, home buyers either jump in early and have a May June purchase or they are last minute crunch time in late August or September when they are changing school districts.

So most people are not going to buy a car and a house at the same time.
 
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[MENTION=62425]Ryan1975[/MENTION] Have you ever seen a published breakdown of how many of each trim level is sold per year?
 
[MENTION=62425]Ryan1975[/MENTION] Have you ever seen a published breakdown of how many of each trim level is sold per year?

I haven't. I think I know where to look, been meaning to look. [MENTION=66316]1engineer[/MENTION] wrote once upon a time that SR5s comprised about 65%, Limiteds about 20% and the rest were Trail / TRD Pro
 
I haven't. I think I know where to look, been meaning to look. [MENTION=66316]1engineer[/MENTION] wrote once upon a time that SR5s comprised about 65%, Limiteds about 20% and the rest were Trail / TRD Pro

Thank you, I have been keeping my eye out from sheer curiosity. If I track something down I will add it.

Thanks for keeping this thread current too.
 
I haven't. I think I know where to look, been meaning to look. [MENTION=66316]1engineer[/MENTION] wrote once upon a time that SR5s comprised about 65%, Limiteds about 20% and the rest were Trail / TRD Pro

Those figures were based on new product shipped to NA. I don't know if it is exact but it will be close. Thanks for keeping this thread current Ryan!
 
The 2018s are in the showrooms ...a full 2 months ahead of when the next model year had started to show up in 2015 when I was looking for my 2016.

Currently sitting at 83,753 on the year, I get the feeling that sales jumped a ton in September based on the number of new car posts I am seeing in the different facebook groups. Call it a hunch, but I think we will see over 11k units for the month of September. 11,507 is the single month sales record. September usually drops but with the new model arriving so early, I'd look for sales numbers to jump with that excitement. Currently projected at 125,629 on the year which eclipses 2004's numbers.

I expect sales numbers to post Monday morning around 12 Noon EDT.
 
obviously the numbers in red are an extrapolation, a guess. But look at the end number. Let that sink in...and then review this:

https://en.wikipedia.org/wiki/Toyota_4Runner

1997 was the highest recorded sales year that I can find on the internet. 128,496 units sold in 1997. If ...and that's a big if... Toyota can sustain sales pace, they can topple the single year sales record of the third gen.

As far as the 4th Gen goes - their single season record of 114,212 is only 19,126 units away and well within reach. (Avg monthly sales is 10,565 through 3Q). I expect total 5th Gen sales to surpass the 4th Gen in November - the 5th Gen is only 12,686 units behind total 4th Gen sales.

4th Gen 585,707 vs 573,021
 
No doubt there are many factors that influence sales, but it makes you wonder if production limits held back sales in prior years. 130k T4Rs is a lot of vehicles to move. Not Wrangler levels yet, but still a lot of vehicles sold.
 
What's most unusual is that sales continue to increase - normally you'd expect the exact opposite where sales near the end of a production run decrease. I know it's just 1 year more than normal at this point - but it's starting to feel like the Tacoma and 4runner are turning int0 7x series land cruisers. Basically there are only small incremental changes for an unknown length of time and even "redesigns" are just minor cosmetic updates.
 
What's most unusual is that sales continue to increase - normally you'd expect the exact opposite where sales near the end of a production run decrease. I know it's just 1 year more than normal at this point - but it's starting to feel like the Tacoma and 4runner are turning int0 7x series land cruisers. Basically there are only small incremental changes for an unknown length of time and even "redesigns" are just minor cosmetic updates.

Exactly - while the 4th Gen is unique because of the global economic collapse that occurred in 2008 / 2009 - the drop off was not unique to automotive trends. The key to the 4Runner vs other vehicles (pathfinder / explorer come to mind) is that Toyota committed to retaining a true offroad / utility approach to the 4Runner and realized they had the Highlander for passenger vehicle sales and didn't need to convert the 4Runner name plate.
 
Exactly - while the 4th Gen is unique because of the global economic collapse that occurred in 2008 / 2009 - the drop off was not unique to automotive trends. The key to the 4Runner vs other vehicles (pathfinder / explorer come to mind) is that Toyota committed to retaining a true offroad / utility approach to the 4Runner and realized they had the Highlander for passenger vehicle sales and didn't need to convert the 4Runner name plate.

Following up on Jetboy's comment, I agree with you on this. Despite the negative "reviews," there aren't any true competitors to the 4Runner. I guess the Wrangler is, if you don't have kids, but the Wrangler is simply an adult toy and little more. The gap between Wrangler and Tahoe (two most popular 4R competitors in my town, next to the Highlander/Pilot) is huge.
 
What's even more amazing to me - Toyota sold 43,000 rav4s last month. Holy shit. Combined Rav/highlander/RX/NX sales are abour 80,000 per month. Probably closing in on 900,000 per year. More in one year than the entire product cycle of a 4runner/GX.
 

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