I prefer one of the big name brands, Valvoline, Mobile 1, Castrol.
I just go with whatever synthetic is on sale at advance or autozone. They currently offer 5qts FULL synthetic Valvoline with filter for 25. I normally get the filter for a 4.6L ford for either one of my dads junk fords, I only use toyota oil filters... I feel like they are so fresh when I feel the seal.
I also ONLY run 5w30, 266,000 NO oil leaks, a little seepage from the original valve cover gaskets. But I clean the engine often so its hard to tell. Of course rear main seal was replaced with clutch at 120k miles as preventative maintenance.
Regular oil has been tested to last until 10k miles before serious breakdown and build up of dirt occurs I've read. I like taking extra care of my engine and I know synthetic doesn't help that much but it makes me feel at ease extending my oil changing to 5k miles.