Its heineken beer... do you really not get it? thats a looter down in the hurricane stricken area's and the poster is a pun on the motivational posters you might've seen around office's and such sometimes.
Heineken Beer... Dude, that's sad: hungry, homeless and near killed by huracane- but with beer for a week. But on second thought, if mine crib, cars and everything else family owned gets wiped out by damn huracane-I'd need a drink too.
I would imagine the original was taken by a news agency and the altered photo's are those of people who photoshopped the guy in different situations. I found the pics in various places where people just posted them up as a joke. Hope this answers your question.