Being in advertising, I am not easily "wowed" by special effects if there is no creative concept by it. I am more interested in the marketing and conceptual aspect of the commercials, to see if they are getting the point across in a different and unique way. You can use all the special effects in the word, but if the is no concept behind it, even though it might be one of the coolest things you've seen, it is still a failure. I know I sound like a geek saying that, but advertising is all about out shining your competitors. Kinda like us and some other sites....:jester: