The kid on the show was a student in school to be a mechanic. His old POS was in such bad shape (bent frame, bad motor I think) that PIMP my Ride gave him a new one (cough, cough, Toyota product placement). The joke was, "here's your new ride, keep going to school, so you can continue to work on your old ride"
That 4Runner is ass-ugly, but it is a Limited with 35K miles, with some sweet toys inside. For $11k, you can yank the cheese graphics and ground effects and repaint it black.
It'd be a pretty nice ride once it was pimped down a bit. Subtlety is key.