I don't know about other folks, but these were my reasons. First, I've always wanted a 4Runner but at most stages of my life I couldn't afford or justify one due priorities. Now I can, easily, so I bought a trim I know will probably retain one of, if not, the best resale value in my geographic location. Secondly, I bought the 4Runner to replace my wife's daily with the intent being that she could drive it for a couple of years and if she doesn't like it, we will get her something different BUT we will keep the 4Runner as my toy and a spare car. For my wife to agree to that, it had to have certain options that were a deal breaker. I wanted it to have all the off-road options (locker, MTS, etc.) because I use that stuff a lot and she wanted certain things in the multimedia suite. The kicker was that the only trim that came with both of those things in one trim was the PRO. Believe me, if I could have ordered it without the basket and exhaust, I would have and if I could have convinced her to do without the things she wanted, I would have gotten the Off-Road trim. So, there you go. Reasons.