Not to support Gobi, because I definitely feel that they are in the wrong, but to say that they have almost no cost in R&D other than the time to make the rack, is absolutely absurd. As an engineer, specifically a an Aerospace Engineer (Yup that's right I am a rocket scientist) I can tell you that no matter what product a company brings to market there is a lot of time spend on R&D.
To start with they probably have a few test vehicles that they bring in and use a 3D scanner probably something like a Romer Arm to determine the contour of the roof and the mounting points. Then an design engineer probably designs the structure of the roof rack on 3D software, and simulated different load cases(probably has several different designs). Then a manufacturing engineer probably looks over the design from a manufacturing feasibility point of view and selecting one of the designs and makes further changes probably sending it back to the design engineer to make sure that structurally it is still sound. Basically the manufacturing engineer wants the rack to be easy and cheap to manufacture, that way cost to manufacture each rack goes down. this is where stuff like pinching the ends of the cross members flat and welding them rather than fish mouthing them and welding them comes into play. It cuts an additional step out of manufacturing. The same goes for the joints to which have the sleeves welded over them to join the 2 halves. Yes it doesn't look quite as good, but instead of having 1 longer complicated bent piece they have 2 simpler pieces. In this case the lower pert of the frame are identical, which means you actually just have 1 piece just twice as many this is even better! Now you get a better discount from your supplier because you have a higher quantity of the same part.
It doesn't stop there I'm sure there are a bunch of other quality engineers and I'm willing to bet that they design tooling to hold the rack at different stages of manufacturing. To say there isn't any engineering that goes into a rack is totally wrong. Sure you may have made a couple of racks yourself. but how long did it take you to make each one? I bet it wasn't a day, probably not even week. That's why if some ones wants a gobi, yakima, or tule rack, to name a few, they just call and 1-2 weeks later it's on their doorstep in a box. But if you order a rack from WMW, it takes several months.
This is part of the reason why Gobi's suit is so frivolous. Josh's rack is clearly totally different than theirs. In fact if gobi tried to manufacture josh's rack at the rate of which they make their racks, it would be an absolute calamity. Where Josh spends his own time checking bend radii, fitment and placement during assembly, I'm willing to bet gobi doesn't have someone who cares nearly that much about the finished product. Instead they probably have some guy whose sole job is to weld together 2 halves of the frame, then pass it off to someone else to do the next part of the assembly.
Any well engineered product will look and function like it didn't have a lot of engineering time put into it. It's when something is poorly engineered that it stands out and you notice it as being garbage.