I think the bigger issue now for Toyota is the fact they knew there was a problem for a number of years but have worked diligently with the DOT to convince them the issue was isolated instead of actually trying to identify and fix the issue. A number of deaths have been reported and at least one person was sent to jail because their toyota accelerated without user input and killed another person. Now Toyota execs, if found guilty in the congressional hearings, will most likely face a number of charges. Unfortunately, this speaks very poorly of a company that had a stellar record for so long. Guess profiteering doesn't really pay off. The only vehicles I know so far not involved are all the more hard-core vehicles (4Runner, Land Cruiser, and FJ). I think, more than anything else, beyond the recalls (which all manufacturers have) is that Toyota has broken a long-term trust with their consumers, and the fact that this now extends beyond certain models of certain model years. Aside from the brakes failing early on my 4Runner, I still like my vehicle, but I am not so sure I will be recommending Toyota for a while.