PETROLEUM QUALITY INSTITUTE OF AMERICA - all oils tests are there.
Read up, post #14:
Just a moment...
“High moly was in order to increase the fuel efficiency of 0W-20 even more so that Japanese cars would have their unbeatable fuel economy, not only helped by the high VI and low HTHS viscosity of 0W-20 but also the low friction of synthetic base oil and even lower friction thanks to high moly. However, after Infineum (an ExxonMobil - Shell joint venture) additive company's patented trinuclear moly became famous, Japanese folks also learned that 50 - 100 ppm of trinuclear organic moly does a better job in friction reduction and antiwear, antioxidation protection than 1000 ppm of traditional organic moly. Therefore, apparently, Toyota 0W-20 SN made by ExxonMobil uses trinuclear organic moly now. The tests show that 50 - 100 ppm trinuclear moly when used along with standard amounts of ZDDP greatly reduces wear and friction. Therefore, it also reduces the requirement for high ZDDP. Also note that trinuclear moly is used in Mobil Delvac 1300 Super HDEO as well: "Trimer additive technology is a patented additive technology that imparts outstanding wear performance, effective oxidation resistance and improved frictional properties while contributing little to the overall ash content enabling Mobil Delvac 1300 Super to deliver performance beyond the boundaries of industry requirements of API CJ-4." Trinuclear moly is probably the second most effective additive in engine oil, only second to ZDDP. However, the two need to be used together anyway, which makes it one of the two most important additives in the oil.“
So in summary, the competing oils were using Trinuclear Organic Molybdenum “Trimer”, while Toyota was using old school Molybdenum. You can use far less Trimer to get the same effect. Current Toyota oil is made by ExxonMobil and uses Trimer, so there is far less of your beloved Moly in it.
No engine oil manufacturer is going to make deficient oil. There is no advantage to using the costly Toyota oil. Even the stealerships do not use it. Finally, scoreboard matters and we have 310K miles on a 2014 SR5, all on non-OEM fluids.