It has fluid in it. In order for it to be properly engaged or disengaged the fluid has to be in the correct position. The fluid is moved by two things, the valve position controlled by the thermostatic control and centrifugal force. When the vehicle sits (absence of centrifugal force) the fluid migrates to the 'engaged' position. It takes 30 seconds or so to get the fluid back to where it belongs.
It's opposite but similar to checking oil... You never check the engine oil by starting a cold engine, running it one minute then shutting it down to check the oil. Why? The oil is thick and is in all wrong places to give an accurate reading on the dipstick. That's why we check it before we start it or after the engine is warm. (Warm oil can migrate back to the pan quickly.) Either way it's about having the oil in the right place. The fan clutch is similar, during that first 30 seconds everything is ok but the fluid is in the 'wrong' place...
Does that make any sense?