The New Ford Bronco Debut Ad Nauseam - 8pm Eastern, July 13, 2020

[thennen]

This is definitely going to provide competition for the 4Runner market. Unfortunately, it really may be too late for it to substantially affect the next 4Runner generation, we may actually be too late in the game, 2023 model year is only two years away. Maybe a mid-cycle refresh.

It might end up being really good timing for Toyota, from the standpoint that they'll get a good long look at the Bronco prior to the Gen6 release. I personally don't think Toyota will chase the Bronco feature for feature, because they're really serving two different buyer groups (hypothetically, since the Bronco doesn't really exist yet). But they'll get at least some idea of what things are the favorites of the Bronco buyers, with enough time to implement a change or two prior to Gen6 release. As for Ford, they've had ten years to dissect the 4R. If they intend to compete in that arena, they certainly have their data.

 

[Parabola]

Whatever Toyota comes up with I have a feeling it will not be aesthetically pleasing. I really wish they do some nice clean timeless design on next 4R.

 

[LandCruiser]

Bronco looks pretty sweet.

I don’t really get all the Ford hate and posturing. Doesn’t have to be a Toyota for me to appreciate it from a “car guy” standpoint.

Regardless of product or quality, they are doing the one thing we wish Toyota would do. Ford does try to push past conventional thinking and actually take risks in product and innovation. For that I applaud them. Plus competition is a good thing.

Because Ford is known for abysmal engineering **** ups and equally bad QC as well as dismal cost cutting measures that can ruin a well-designed product.

 

[itr1275]

Geez the way everyone talks, you would think they are married to Toyota.

Before I bought my latest 4runner in March, I looked a Ford, Chevy, Nissan (then ran away), Lexus (still toyota), Jeep (awkard) and Toyota. It sort of came down to the Ranger, Tacoma, ZR2 Bison, and the 4runner.

The Ranger was a close second, but the way the back seat folds is just goofy. The bottom doesn't really have a flat surface under it and the back doesn't fold flat. i.e. no place to put a dog crate inside the car. This is from a 2012 from down under, but it still looks the same.

Notice the uneven floor.

The Chevy lacked a push button start and I really didn't want to go back to the stone ages.

The Tacoma is OK but lacks the features of the Ford and Chevy. For everyday driving the 4runner is a good ride.

Get what you want and if you don't like it, sell it off in a year or so and get something else. Life is too short.

 

[thennen]

Geez the way everyone talks, you would think they are married to Toyota.

Before I bought my latest 4runner in March, I looked a Ford, Chevy, Nissan (then ran away), Lexus (still toyota), Jeep (awkard) and Toyota. It sort of came down to the Ranger, Tacoma, ZR2 Bison, and the 4runner.

The Ranger was a close second, but the way the back seat folds is just goofy. The bottom doesn't really have a flat surface under it and the back doesn't fold flat. i.e. no place to put a dog crate inside the car. This is from a 2012 from down under, but it still looks the same.

Notice the uneven floor.

The Chevy lacked a push button start and I really didn't want to go back to the stone ages.

The Tacoma is OK but lacks the features of the Ford and Chevy. For everyday driving the 4runner is a good ride.

Get what you want and if you don't like it, sell it off in a year or so and get something else. Life is too short.

Lack of push button start = stone ages?

 

[CO-Cygnus]

Lack of push button start = stone ages?

It's pretty janky when you can't get it as an option on a $53K truck. The interior also looks like something out of the mid-1990s.

 

[itr1275]

Lack of push button start = stone ages?

OK, may I exaggerated just a tad, but there is no reason not offer it at least as an option.

 

[thennen]

It's pretty janky when you can't get it as an option on a $53K truck. The interior also looks like something out of the mid-1990s.

I've twisted a key to start every vehicle I've owned for 45 years, and never though anything of it. So to me, complaints about a vehicle not having push-button start seem very minor. Perhaps if I had owned one, I might think differently.

 

[itr1275]

I've twisted a key to start every vehicle I've owned for 45 years, and never though anything of it. So to me, complaints about a vehicle not having push-button start seem very minor. Perhaps if I had owned one, I might think differently.

Yah I did the same thing for a few decades until 2006, when I bought a G35 and got spoiled. No keys poking you in the "pocket area", nor jangling round off road, the start buttons really don't wear out like keys do. Also most cars are smart enough to not let you lock your keys in the car.

There are advantages to a physical key, like they don't take batteries. So when the Zombie apocalypse happens and I can't get my key fob batteries, I might hitching a ride with you.

It's sort of a standard feature that is on just about every car out there. It's like not offering power windows. Even the Yaris LE ($16,500) has this.

 

[4FL]

Bronco looks pretty sweet.

I don’t really get all the Ford hate and posturing. Doesn’t have to be a Toyota for me to appreciate it from a “car guy” standpoint.

Regardless of product or quality, they are doing the one thing we wish Toyota would do. Ford does try to push past conventional thinking and actually take risks in product and innovation. For that I applaud them. Plus competition is a good thing.

Oh, Ford did all it could to make me hate them. I was a life long Ford guy, Ford fanatic, but my last four Fords were just disappointing garbage, will not ever touch another one, maybe, and that is a big maybe, I would get a Superduty.

Fusion - POS, trans broke after six years, 50k miles, AC went out, interior rattling apart. Paint fading in areas, weatherstripping rotting out, etc.

F-250 - Do not get me started on the 6.oh...

Explorer, trans broke at 72k, then again at 102k (well, it started going and traded it in), developed an internal water leak at around 90k. All four wheel bearings needed replaced, twice, in the 55k and three years I owned it. Fit and finish poor quality with seats wearing badly as was the paint.

Edge, bought new, good god, will not make that mistake again, last Ford will most likely ever buy. Got the 4r after that. The Edge by far was the biggest POS I ever had to deal with.

My 4runner, 5.5 years, 62k miles, zero issues, fit and finish is still excellent, looks about brand new actually.

Sorry, Ford did this to themselves.

 

[thennen]

Oh, Ford did all it could to make me hate them. I was a life long Ford guy, Ford fanatic, but my last four Fords were just disappointing garbage, will not ever touch another one, maybe, and that is a big maybe, I would get a Superduty.

Fusion - POS, trans broke after six years, 50k miles, AC went out, interior rattling apart. Paint fading in areas, weatherstripping rotting out, etc.

F-250 - Do not get me started on the 6.oh...

Explorer, trans broke at 72k, then again at 102k (well, it started going and traded it in), developed an internal water leak at around 90k. All four wheel bearings needed replaced, twice, in the 55k and three years I owned it. Fit and finish poor quality with seats wearing badly as was the paint.

Edge, bought new, good god, will not make that mistake again, last Ford will most likely ever buy. Got the 4r after that. The Edge by far was the biggest POS I ever had to deal with.

My 4runner, 5.5 years, 62k miles, zero issues, fit and finish is still excellent, looks about brand new actually.

Sorry, Ford did this to themselves.

Sorry to hear you had all those problems. Having bought only Toyotas in the past 38 years, I thankfully have no such list of failures to report. :hatsoff:

 

[Thai]

My 2008 Sienna was doing great until 90k miles when connecting rods broke. $4.5k fix...only to have it leak oil (probably due to Toyota mechanic incompetence).

My 2017 Sienna currently has at least 7 distinct rattles that has been driving me crazy for past 50k miles, if not longer. It is currently at 96k miles. No mechanical failure. But seemingly, road and wind noise have been increasing with every 10k miles. But at least i have the rattles to drown out the noise!

I know that Toyota is better than Ford in quality...but i sure hope my LC ages a lot better than my recent Toyota experience.

 

[Cree]

Oh, Ford did all it could to make me hate them. I was a life long Ford guy, Ford fanatic, but my last four Fords were just disappointing garbage, will not ever touch another one, maybe, and that is a big maybe, I would get a Superduty.

Fusion - POS, trans broke after six years, 50k miles, AC went out, interior rattling apart. Paint fading in areas, weatherstripping rotting out, etc.

F-250 - Do not get me started on the 6.oh...

Explorer, trans broke at 72k, then again at 102k (well, it started going and traded it in), developed an internal water leak at around 90k. All four wheel bearings needed replaced, twice, in the 55k and three years I owned it. Fit and finish poor quality with seats wearing badly as was the paint.

Edge, bought new, good god, will not make that mistake again, last Ford will most likely ever buy. Got the 4r after that. The Edge by far was the biggest POS I ever had to deal with.

My 4runner, 5.5 years, 62k miles, zero issues, fit and finish is still excellent, looks about brand new actually.

Sorry, Ford did this to themselves.

I don't know what year your Fusion or Edge were, but having been a Ford buyer for quite sometime, I will say somewhere around 2011-2012 they stepped up their game. Our 13 Fusion was flawless, and both the 14 Limited Explorer we had and the 13 Sport we have now have been great. Zero issues other than standard maintenance items.

I'm not looking for a year one Bronco, but not because I think it's going to have issues. I'm betting they'll sell exactly 3 without some ridiculous ADM. The engines and transmissions have all been in service with minimal issues for several years now. I will be interested to see how they hold up to abuse, but I feel like Ford learned from the 1st Gen Raptor fiasco.

 

[shrub1]

Ford vs Jeep

I just sold my 2016 4Runner Pro.
Have a reservation in for the 2DR Badlands with Sasquatch.
My 4Runner had no reliability issues at all.
I do like the SFA in the Rubi, but concerned about the reliability with Jeep, as well as Ford with the Bronco. Either way I'd get the ext warranty.
I do no think it is reasonable to assume Ford/Jeep will have the same quality record as the 4Runner..that's already been established.
My question is which is worse for quality... Jeep or Ford..for those that have owned both.

 

[Ogre75]

Oh, Ford did all it could to make me hate them. I was a life long Ford guy, Ford fanatic, but my last four Fords were just disappointing garbage, will not ever touch another one, maybe, and that is a big maybe, I would get a Superduty.

Fusion - POS, trans broke after six years, 50k miles, AC went out, interior rattling apart. Paint fading in areas, weatherstripping rotting out, etc.

F-250 - Do not get me started on the 6.oh...

Explorer, trans broke at 72k, then again at 102k (well, it started going and traded it in), developed an internal water leak at around 90k. All four wheel bearings needed replaced, twice, in the 55k and three years I owned it. Fit and finish poor quality with seats wearing badly as was the paint.

Edge, bought new, good god, will not make that mistake again, last Ford will most likely ever buy. Got the 4r after that. The Edge by far was the biggest POS I ever had to deal with.

My 4runner, 5.5 years, 62k miles, zero issues, fit and finish is still excellent, looks about brand new actually.

Sorry, Ford did this to themselves.

Ugg... the 6.0... Ford should write a book titled, "How to take a dependable International motor and turn it into a nightmare"

 

[Ogre75]

I just sold my 2016 4Runner Pro.
Have a reservation in for the 2DR Badlands with Sasquatch.
My 4Runner had no reliability issues at all.
I do like the SFA in the Rubi, but concerned about the reliability with Jeep, as well as Ford with the Bronco. Either way I'd get the ext warranty.
I do no think it is reasonable to assume Ford/Jeep will have the same quality record as the 4Runner..that's already been established.
My question is which is worse for quality... Jeep or Ford..for those that have owned both.

My 2001 Expedetion Sport soured me on Ford. But all of my parents and friends issues with Chrysler products told me I'd have to be insane to ever think of buying one of those.

 

[Harlock]

Ford has just pushed back their initial delivery dates from April to June of 2021 for the Bronco and those who ordered could be waiting a while longer to get theirs:

"Initial Bronco 2 and 4-door deliveries are targeted to begin in June 2021.

Due to the high number of Bronco 2 and 4-door reservations, deliveries may extend into the 2022 calendar year."

https://www.ford.com/suvs/bronco/2021/reservation-information/?intcmp=brncobrand-reservenow-reservationinfo-bronco

 

[shrub1]

My 2001 Expedetion Sport soured me on Ford. But all of my parents and friends issues with Chrysler products told me I'd have to be insane to ever think of buying one of those.

I wonder if Jeep will bring their lifetime warranty back to help stove off lost sales to the Bronco. That would be attractive to me if the Bronco doesn't live up to it's good looks. I have plenty of time to mull it over, sadly.

 

[LandCruiser]

Ford has just pushed back their initial delivery dates from April to June of 2021 for the Bronco and those who ordered could be waiting a while longer to get theirs:

"Initial Bronco 2 and 4-door deliveries are targeted to begin in June 2021.

Due to the high number of Bronco 2 and 4-door reservations, deliveries may extend into the 2022 calendar year."

https://www.ford.com/suvs/bronco/2021/reservation-information/?intcmp=brncobrand-reservenow-reservationinfo-bronco

They're probably busy building 'ventilators' or whatever BS we're paying them to do instead of make cars.

 

[Thai]

I wonder if Jeep will bring their lifetime warranty back to help stove off lost sales to the Bronco. That would be attractive to me if the Bronco doesn't live up to it's good looks. I have plenty of time to mull it over, sadly.

The lifetime warranty is not as good as you think...for example, at 125k miles, your Jeep engine kabooms. Since the engine replacement & labor cost more than the vehicle (for example), Jeep Warranty will just give you a check for your "totaled" Jeep. They have no incentive to fix your Jeep. So, lifetime warranty does not mean that they will keep fixing your Jeep forever.