I just went through the process myself. It was between cooper at3, atp, st maxx, and duratracs. One thing I learned while shopping was to avoid the stock 265/65 size, as it costs more. the 265/70 was always much cheaper when shopping. Since I did a lift at the same time, I went with 255/75 as that was the absolute cheapest at 150 a tire for the duratrac. After discount bought back my crappy falken rocky mountains I was just over 100 per tire, which was too good to pass up considering in the other sizes the duratrac ran about 200. I also like the fact these have the snowflake on them, saves me from getting snow tires for the few snow storms we get here in utah. So far, I really like the duratrac. I was told to rotate them about every 3000...they are a tad noisier than other tires, but I'm ok with that...keeps my kids asleep in the car. My next choice was the st maxx but they are much more expensive so I almost pulled the trigger on the at3. You can't argue with their reviews or price.