Yes, it is luxury brand...higher than TAG but slightly lower than Omega...IMO.
Breitling came to fame because they were watches worn by pilots I think. Since then, they are overbuilt watches with "ordinary" internals. They look beautiful inside a watch place because they use double anti-reflective coating on their sapphire crystals (one on outside and one layer on inside crystal)...thus bluish look under showroom light. The problem with outside AR coating is that it can easily get scratched, which then makes your face look ugly...so, you then have to sand down the crystal to get rid of the AR coating (did that on my Omega). So, yes, the watch looks beautiful during honeymoon phase...then you need to sand your crystal!
IMHO, Breitling is not what I want to spend $2500+ on. Not worth it because the internal movement is no different than most Tag and even your Oris. I think that Breitling still uses the ETA 2824 I think on some of their models; thus explaining most of their watches THICKNESS. No, it is not because it is
that overbuilt but because the movement is so damn old (and thus thick)! I am not sure what the SuperOcean uses...hopefully 2892 at least.
I don't even think Breitling modifies the ETA movement much either when they put it into the watch case.
So, you're paying MAINLY for the outside bling...and Breitling has A LOT of bling! Face is usually very busy. Bezels thick. Everything very stoutly designed. But, I am not sure if it is actually any tougher than TAG or Omega. So, IMHO, it is overhyped.
I know that you hate me for saying it...but, WAIT...save up and get a good one that you can keep for a long time. Once I got my "holy grail" I lost interest in the other watches. So, decide what your holy grail is and wait for it.
Personally, I would get an Omega with the 8500 and above movement. OR if you want get expensive, then get a Rolex with their new movement posted above, but you probably need to sell your cars and house for that!
Just my 2 cents.