Kia Optima offers most of the features standard that my Lexus GS offers standard but at a much lower price point.
I've owned 5 Runners - 97, 03, 04, 11, 15. I still own two of them.
Before buying my 11, I considered a Rubicon. Between my family and close friends, I know 4 folks with 4 door Rubicons - some lifted, some stock. I came close to making a move on one. I drove it and it was competent. Somewhat abrupt and unrefined, but presumably that's what you sign up for with one of those. And I could get one a couple grand cheaper than a comparable Runner. But the little things made the difference - the Rubicon wasn't tight. It sorta felt like an SN95 and fox body mustangs that I had years ago ... at least with regard to the integrity of the ride. The adjustment/control/device components felt cheap and sort of "fisher price" - similar to my C5 a few years back. As a dedicated, purpose built vehicle (alacrity off road) it will soundly best almost any trim of 4Runner. In the same way that a Grand Cherokee bests it with regard to standard and available features, and an X5 in luxury, and a Pilot in spatial utility, and an MDX in road manners and engaging driving experience, a Land Rover in interior fit and finish, or a Raptor in robustness ...
But none of those vehicles, or any others that I can think of, puts the entire package together as well and as competently as the 4Runner does. It's like the iPhone. When companies were including NFC and 3D screens, and water-proofing, iPhone just continued doing everything that it did well. They didn't offer every feature, or the newest, or the most cutting edge. They just continued to make a reliable phone that had most of what consumers wanted. They made it well. They perfected that template.
And that's why I stick with the 4Runner. It doesn't have LED lights, massaging seats, or a mechanism for dissipating fart particles in the truck's cabin, but I trust that in any weather condition, or on any terrain, without exorbitant maintenance costs, that I can turn key and get where I need to get to.