You want my Runner??

Cali4Runnea

Cali4Runnea

New member
Hahahaha... in their dreams. Got this in the mail today from our local Nissan dealership. Must be having a tough time selling their Pathfinders, no way in he** I'd sell/trade them my Runner or any Toyota for that matter for a Nissan! :lmao:

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I'm pretty dang sure this is a gimmick, despite what the letter says. Anyone else get any letters like this from local dealerships lately?
 
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These are usually legit. It's more so they can sell you a brand new vehicle though. They did the same thing to my dad's 2010 Hyundai Santa Fe. It is high mileage (57k right now) and they said they need cars similar to his (year and mileage) on their used car lot. He called out of curiosity to see what they would do (the dealer was right across the street) and they were going to have a salesman call him back. Needless to say, he kept his car.
 
You can bet these letters are written by a computer program that is linked to people's BMV records--probably sent out hundreds of them, with the computer changing the vehicle in each one to match what that particular person owns. Probably looking for ANY SUV that's 2-6 years old, or similar categories that they're short on (not just 4Runners). And yes, they're hoping that in the process, they can sell you something in return.
 
Yep, I'm sure that's the way they do it too, just sending out letters to everyone with the type of vehicle they want/need. Like how they threw in what kind of deal they'd give me on financing in the end. My truck has been paid for, for almost 2 years, don't think they're going to get me into a new rig for free!
 
My mom actually got one of these letters on her VW Beetle. She went to the dealership (right on her way to work) presented the letter and asked how much? They actually gave her a semi-reasonable offer towards a new Beetle.

But she said it wasn't enough and that they wasted her time. They gave her a $100 visa gift card and a coupon for a free oil change for the inconvenience & the fact they couldn't strike a deal. It ended up being worth the 30 min stop on her way home from work.
 
ebg18t said:
My mom actually got one of these letters on her VW Beetle. She went to the dealership (right on her way to work) presented the letter and asked how much? They actually gave her a semi-reasonable offer towards a new Beetle.

But she said it wasn't enough and that they wasted her time. They gave her a $100 visa gift card and a coupon for a free oil change for the inconvenience & the fact they couldn't strike a deal. It ended up being worth the 30 min stop on her way home from work.
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Wow! What a nice dealership! Sounds like they were a pretty honest place. Definietly worth the stop!
 
Letters

Got one from a local Toyota dealer trying to get me to trade in my 08 Camry SE. Fat chance that's gonna happen...car's been perfect.
 
Gimmick Letters


I got one of those letters from the local Chevy store not long ago. They want to sell me a brand-new Silverado -- and are willing to pay "top dollar" for my 2004. Um.....yeah; right!

The '04 is paid for, free and clear, and runs just fine. Sure, I would like a new one; but who wouldn't? Sheesh!
 
I get it all the time for the 4Runner and GX. They just want to draw you into their dealer and charge you more for the new vehicle to compensate for the good trade #.
 
I had a 2003 Ford Mustang GT for about 2 years. I got rid of it in 2005... I still get letters asking me to "stop in" because they want my car that I haven't had for over 6 years.
 
NorCalBorn said:
So basically they have access to our addresses and vehicle files via what, DMV??
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No, they buy mailing lists per demographics. I used to manage a printing/mailing company. Their demographics are probably by zip code, car owner/leasee, car between certain years, between certain mileage, income level, etc.

Then they just use variable data to try and personalize it to you. Like "Dear, [firstname]," and when the mailing software merges and presorts the list, you apply it to the letter template and out comes the letter you received. There are sooooo many databases it's ridiculous. Nothing to worry about but it's just really annoying getting junk mail.

Think of it this way. If they spent $5000 on the printing, mailing, mailing list, and postage and sent out 10,000 letters and only 10-20 people respond and actually trade in their car and buy a new one, they've already made their money back from the mailing 3-5 times over.
 
4RnrGurl said:
I had a 2003 Ford Mustang GT for about 2 years. I got rid of it in 2005... I still get letters asking me to "stop in" because they want my car that I haven't had for over 6 years.
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Wow, they really need to update their system! That's funny though, we bought a 2003 Ford Mustang GT in 2005. If you were in California, I'd say maybe we got it!
 
Yup lol some people hold on to mailing lists for a long time and still use them. If the address is still deliverable, they'll still mail it.
 
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