Everyone buys everyone. Eventually. GM, Chrysler, Mercedes.
Nope. Profitable, well-managed car companies buy unprofitable, poorly-managed car companies. If nobody buys the unprofitable, poorly-managed car company, eventually it will end up in bankruptcy court where it will be bought, bailed out, or go out of business. I don't think you have to worry about somebody swooping in to buy Mercedes just yet. The same goes for Toyota.
Toyota doesnt have to be a niche car maker only...but they ought to make a few niche market vehicles along side their mainstream cars. This way they can be the automaker for everyone.
Especially in this economic climate, a cost-benefit analysis has to be performed for each niche market vehicle that a car maker sells. A vehicle has to generate enough income to justify it's existence. If not, then the vehicle must at least be a halo vehicle that creates intangible benefits for the company's image, or has public relations value (i.e. the Prius makes everyone think of Toyota as the greenest car company even though it makes many large gas-guzzling SUV's). I've never seen a breakdown of how many manual transmission FJ Cruiser's Toyota sells. You would think that if it were a popular choice, Toyota would also offer a manual transmission on the 4Runner.
I just can't figure out the reasoning behind some of Toyota's decisions:
1) Why doesn't Toyota sell a sports car anymore? They used to sell the Celica, Supra, and MR2. Were they losing money in this segment?
2) Why did Toyoya get rid of the front axle and manual transmission on the LandCruiser, and make it into a luxury SUV with a base price of $65,000? The almost identical Lexus LX570 at a base price $76,000 seems to have the large luxury SUV segment covered. The LX570 should keep its IFS and luxury interior, and market itself to the upscale mall-crawler/soccer-mom crowd. The LandCruiser should get a solid front axle, manual transmission option, and a less luxurious interior so that it's priced between the 4Runner and GX470. This way the LandCruiser could also "go back to its roots" of being a rugged, go anywhere SUV that's a little pricey but still within reach of the middle-class buyer.
3) Why does the 2010 4Runner Limited come with 20-inch rims and smaller 245/60 tires standard, while the SR5 and Trail Edition get 17-inch rims and larger 265/70 tires? I thought the Highlander and Venza crossover CUV's had the mall-crawler/soccer-mom segment covered with their 20-inch rim option.