Since this is the first thread that comes up for "2014 front emblem removal" I figured I'd add in a couple pictures and clarify further how it pops off for anyone else looking to do the same. Thanks to [MENTION=106306]TEQ.FZJ[/MENTION] for pointing out that it actually does pop off from the front...
Basically, there are 3 tabs that hold it, shown in red boxes below. The top indent is actually not a true tab.
You can pry it off by inserting a small flathead screwdriver in between the emblem and the "black plastic mounting oval", but just be mindful of where the tabs are. I mistakenly thought one tab was near the center and prying there only resulted in damaging the emblem a bit. The plastic on both the emblem and oval is soft and somewhat easily damaged. I had the best success prying just to the right of the left tab, pointed out with the arrow below.
This last part probably goes without saying, but to put it back on you simply push it back on and the tabs lock into place.
Stoked on the black! I went with plastidip.