A few random points:
- I think the 4Runner price increases, even on the Pro, are hard to stomach because this has been the same basic truck for a decade now. It got projector headlights and new bumpers, and now some software, but it’s not like we ever got a new engine, or new transmission, or a factory S/C or something. More meaningful upgrades would have made the price hikes seem more justified. You can look at that two ways: 1) sales are up, so why mess with success? Or 2) they’re greedy and taking whatever anyone is willing to pay, and clearly testing the upper limit with the Pro. I think it’s both.
- We’re heading into an election year, so that always creates some uncertainty and anxiety for consumers
- The word “recession” has been thrown around more in the last few weeks, and it’s got people alarmed
- Whether you like or dislike him, the president is chaotic and hard to predict. The first place people manifest their insecurity is their wallets. He’s also specifically talked about targeting the auto industry with tariffs.
- Back and forth dialogue about interest rates, they’re higher, but currently not bad
Lots of people are starting to or will start to hold onto jobs and money heading into 2020. That’s not great for car sales.