So I've been debating between getting a 2019 at discount, a 2020 ORP or go all out with the Army Green TRD Pro... as one might expect I've decided to go with the most expensive option lol. I figure since I plan on owning the vehicle for a very long time I mine as well go with the one I want most and price difference in the long run won't be too big of an issue plus I would expect the Army Green TRD to hold its value the best of the 3 options.... we will see. Anyways this is my experience so far:
I've contact 5 dealers in my area (Colorado)
Dealer #1 This is the one I went to in person and they couldn't provide much info and said they plan on marking them up 5-10k...
Dealer #2 Said they also have a 5k addendum and are currently "sold out" on the army greens
Dealer #3 This is the first dealer that said they'd sell at MSRP +$500 dealer fee but they have around 10 people on the waitlist and said I most likely wouldn't have one allocated until next year.
Dealer #4 Said they would sell a MSRP + $600 dealer fees and have no one on the waitlist. This is a smaller dealer but he still felt confident he could get one to me pretty quick. Almost went with this one until...
Dealer #5 First dealer that said they'd sell it to me at MSRP and have zero dealer fees. They said they have 3 people on the waitlist but also 3 Army Greens in production already. They also said I would have say over what options are or are not added. The sales guy said they move the most Toyotas in the state so seemed pretty confident I wouldn't be waiting too long so I decided to put a deposit down with them.
I have mixed feelings because this will be significantly more than I've spent on any vehicle in the past but considering the insane resell value here in Colorado I figure it is not a major risk if I decide I want to go with something else in the future although I think ill be pretty happy with this for a long time to come
Lol your search process almost matches mine exactly. (except I ended up with a dealer that wouldn't budge on the dealer fee, but sold for MSRP and should arrive in 2 weeks)
I think you made the right decision with the TRD PRO. In 2016 I regretted not getting a Quicksand color TRD Pro at MSRP (my absolute fav color), and in the years since when looking to buy one, I have not seen one with less than 30,000 miles for less than 4k off its original MSRP. So the depreciation on these is super slow, especially for the unique color ones. Didnt mind paying the premium for the TRD PRO over the TRD Offroad Premium because I am super confident I am going to get that premium back plus more when it comes to resell (if I ever resell)
I am used to buying 20k Civics and Camrys so dropping what is going to be around 55k after tax for a 4runner is tough but its what I've always wanted so I bit the bullet.
i am in a similar situation....it would be approx 55k out the door...VERSUS a 2020 ORP for 6-7k less but then id probably end up putting more than 6-7k into the ORP so i am just like might as well get what i want stock and drive it stock..but i still wonder if it is right decision...
In my opinion you guys did the right thing. I wouldn't pay over list for the vehicle, but I get it how some dealers will mark it up - especially if there's a demand/people willing to pay it.
I'm in a similar situation as well, as this will be the most exensive vehicle I've ever purchased. My previous was a new 2011 RAV4 V6, so this is almost twice as much! I'll be paying the majority of it with cash and financing only 10K, but still... that's a lot of cash when you're not used to paying that much for a car.
I know the 3K price increase over last year's TRDP sucks. But something had to go up after adding a new head unit, MID display (mutli-information display) by the gauges, Toyota Safety Sense, and hoping there's truth to the TRD Cat-Back exhaust being standard on Pros. If I would've stuck with my 2019 TRDP order, I would've upgraded the head unit anyway (~$1K). But the issue there is that I'd probably be kicking myself in the rear every time I saw an Army Green 2020 TRDP.
I do generally keep my vehicles for awhile though and I envision myself keeping this one until 200K miles at least. I just recently sold our 2006 Sienna (which we bought in 2009) and I was itching to sell it the past few years. I was just waiting for the right timing. E.G. No longer need the huge trunk cargo space of a minivan and the kids got a little older so they weren't spilling crumbs and juice all over the seats anymore.
When my wife and I started our family in 2009, the car that I wanted back then was an FJ Cruiser in Army Green, Brick Red, or Black Cherry Pearl. But, I knew that car would be impractical for a family with a newborn and looking to add more kids. We're done with kids (ages 8 and the older will be 10 next month) and I can't wait to go on many adventures in the new 4Runner!