4 Runner pro...$68k

Are the dealers doing this are is the general public to blame?

There are six Toyota dealerships in the KC metro. One wanted $3000 over MSRP, another demanded a non-refundable deposit, another forced buyers to use in-house financing at crazy interest rates, yet another was adding thousands of dollars in dealer add-ons like nitrogen tires and paint protection garbage.

I laughed at every one of those dealers, in person and loudly on the showroom floor to the sales manager's faces. I even pointed my finger.

If everybody did this, there wouldn't be any dealers pricing their inventory at $68K. It's your money, walk away and let those dealers go bankrupt.


That's the issue... Some people dont care.. I have a friend who just dropped over $100k for an Escalade. Her payments are better than$900 a month.
 
That's the issue... Some people dont care.. I have a friend who just dropped over $100k for an Escalade. Her payments are better than$900 a month.

I accept that there will always be some people who are stupid with their money. There will also always be some people who must have a ride immediately and can't wait.

But the general public mostly wants a new ride rather than needs one. This majority has been propagandized into believing that they have no choice but to pay these absurd prices. You do have a choice. Tell the dealership you want to buy but they can stick their gouging price right between the goal posts.

There are not enough $100K Escalade customers out there or enough need to have a ride to survive customers to keep the industry afloat. The power of the purse lies with the customer, not the manufacturer nor the dealership.

Enough people say no, prices will fall.
 
Many don't care and have enough $$ to not worry or think about saving $5K or $10K on a 80K vehicle. They will happily pay $100K MSRP+ for a Ford diesel truck or a BMW M60i and not want the hassle of negotiations and all that comes with it. I see this often. If they want a specific vehicle, they want it now, and will buy it. I'm not wired that way but that's just me.

A neighbor recently bought his son a new Ford Raptor that he ordered from Ford. I think he paid around $85K which was the MSRP and he was quite elated. At least it wasn't MSRP + $5K but I bet if that was all he could get easily, he would have done that. Man, an eighteen-year-old with a new black Raptor. Yes, I do drool a bit once in a while.
 
Many don't care and have enough $$ to not worry or think about saving $5K or $10K on a 80K vehicle. They will happily pay $100K MSRP+ for a Ford diesel truck or a BMW M60i and not want the hassle of negotiations and all that comes with it. I see this often. If they want a specific vehicle, they want it now, and will buy it. I'm not wired that way but that's just me.

A neighbor recently bought his son a new Ford Raptor that he ordered from Ford. I think he paid around $85K which was the MSRP and he was quite elated. At least it wasn't MSRP + $5K but I bet if that was all he could get easily, he would have done that. Man, an eighteen-year-old with a new black Raptor. Yes, I do drool a bit once in a while.

Teenagers driving new Ford Raptors is about 2-3 standard deviations from the norm. Most of America does not live that way...and dealerships can't survive catering to only those chosen few who have $85K to drop on their 18 year old brat.
 
Oh, they do. They make many times the profit than they do selling lower-end vehicles. Same with manufacturers....even more actually. The manufacturers make most of their profits for the high-end truck and SUVs. Higher-trim SUVs and trucks are their profit centers, and they basically subsidize lower-end sedans and cheaper vehicles. They make 1K plus holdback or just holdback on a small car and 8-10K plus holdback on a large SUV or high-end truck. I used to sell cars in the summers to make extra cash in college , and the bread and butter was the higher-end vehicles. They basically just make holdback on the others. It is/was a little better during Covid but even at MSRP, they were making $2K-$3K.

Big dealers have pretty big overhead so they really focus on the high end sales and used sales. I still know a couple and chat with them at times. The market has become strange, with all these big national conglomerates (Larry Miller/AutoNation/etc.) buying out the individual dealers. HOPEFULLY, things will settle down in another year and we can go back to having control over the dealers.:bluejump:
 
Oh, they do. They make many times the profit than they do selling lower-end vehicles. Same with manufacturers....even more actually. The manufacturers make most of their profits for the high-end truck and SUVs. Higher-trim SUVs and trucks are their profit centers, and they basically subsidize lower-end sedans and cheaper vehicles. They make 1K plus holdback or just holdback on a small car and 8-10K plus holdback on a large SUV or high-end truck. I used to sell cars in the summers to make extra cash in college , and the bread and butter was the higher-end vehicles. They basically just make holdback on the others. It is/was a little better during Covid but even at MSRP, they were making $2K-$3K.

Big dealers have pretty big overhead so they really focus on the high end sales and used sales. I still know a couple and chat with them at times. The market has become strange, with all these big national conglomerates (Larry Miller/AutoNation/etc.) buying out the individual dealers. HOPEFULLY, things will settle down in another year and we can go back to having control over the dealers.:bluejump:

We seem to be talking past each other, which is a shame.

Most of what you say here I agree with. It also misses my main point by about :zoom: this much.
 
I accept that there will always be some people who are stupid with their money. There will also always be some people who must have a ride immediately and can't wait.

But the general public mostly wants a new ride rather than needs one. This majority has been propagandized into believing that they have no choice but to pay these absurd prices. You do have a choice. Tell the dealership you want to buy but they can stick their gouging price right between the goal posts.

There are not enough $100K Escalade customers out there or enough need to have a ride to survive customers to keep the industry afloat. The power of the purse lies with the customer, not the manufacturer nor the dealership.

Enough people say no, prices will fall.

I hope so... here in NY i dont see it happening soon enough to suit me. i see an awful lot of new automobiles zooming around..
I agree about what you said about about the public "wanting a new ride rather than needing one" case in point. The ESKY story... she didn't need a new one her 4 or 5 year old one was just fine. She saw- she wanted -she signed..
 
That's the issue... Some people dont care.. I have a friend who just dropped over $100k for an Escalade. Her payments are better than$900 a month.

How long are loan terms these days? That payment seems pretty low for the price, esp with car loan interest rates
 
I paid MSRP for mine a few months back. Then put on Greenlane Off Road Rock Sliders.
 

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A friend of mine is shopping and says he is seeing dealers ask MSRP and even say they will go lower if he is serious. I am not sure he will end up with a 4Runner but it is in his top 5. He says a month ago they were not willing to deal at all, so the market is softening. Used prices are coming down and they are willing to negotiate. This is in Colorado. I told him he needed to go drive a few different vehicles before deciding and not just focus on the 4R, so I'm getting feedback from him. With the higher interest rates, the dealers are not able to command as much power with buyers.
 
I went in last week to have some noise diagnosed on my 2007 forerunner and got a repair estimate for $4500. What is going on with the high price of new and usef vehicles, and repairs?
 
2020 TRD Pro

Paid $62,000. for my TRD Pro, Black, every available option, 6000 mile on it at the time. They wouldn't budge. That was 2 yrs ago. I wanted it, and don't regret it! I LOVE this Beast!
 
My brother just bought a 2023 4runner trd off-road premium this week. Paid sticker price, no mark ups. Greentree Toyota in Danbury CT. Paid extra for undercoating of frame.
 

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