6th gen (2025) 4Runner prices released

[fkheath]

I shop at Costco all the time, but as far as buying a vehicle there, no way. I think for the person who just can't handle the dealership experience it could work for them, that is the unknowing person who wants a new vehicle but can't deal with all the different things car dealers throw at you in the buying process. If you just want a vehicle that dealers have several in stock, you can probably get one of those for possibly some savings, but I feel you could get the same deal at the dealership and possibly even less money than Costco could get for you. Remember Costco is going to get something for selling this vehicle to you and you will be paying for the privilege of buying at Costco. Now for those who want new vehicles that are in big demand and dealerships can sell all they can get, you are not going to be able to get one of these models anytime soon, or even at all. Take the new 2025 4-Runner, which is still not really hit the dealerships lots yet, I would say it might not ever be available on the Costco buying plan, as many vehicles are not. I notice my Costco in Ft. Worth, Texas has not had any new vehicles on display for the last 6 months that I can remember, don't know if it's just that location, or the buying plan is not pushed like it was.

You have it all wrong. You don't buy your car at Costco, rather you buy at your dealer. The dealer gives you a discount for being a Costco member.

I got a $2000 Costco discount when I bought my 4Runner. You know a way to get a better discount? If so, please share it.

 

[88Center]

You can buy new Hyundai cars directly on Amazon now.

Bezos' empire gets a little bigger. Have to wonder if other companies will follow.

https://www.amazon.com/stores/page/ED0A59DF-111C-4506-8D5E-946F1F00ADF9

 

[Jetboy]

FWIW - All of the new BOF models are sitting a long time on dealer lots. Market price for a LC250 1958 is now around $52k. I'd guess we'll see the 4Runner at least $5k under MSRP within a year or less. It's significanly overpriced. You can buy a Bronco 4 door for $37k new right now. For $55k you'll get a turbo v6, 4.70 diffs, double lockers, 35s, and a factory winch. I can't see many people dropping $60k on a TRD OR 4Runner in comparison.

 

[thatoneguy]

FWIW - All of the new BOF models are sitting a long time on dealer lots. Market price for a LC250 1958 is now around $52k. I'd guess we'll see the 4Runner at least $5k under MSRP within a year or less. It's significanly overpriced. You can buy a Bronco 4 door for $37k new right now. For $55k you'll get a turbo v6, 4.70 diffs, double lockers, 35s, and a factory winch. I can't see many people dropping $60k on a TRD OR 4Runner in comparison.

I think that may only apply to upper trims. The new SR5 4x4 is effectively the same price as before, with far better performance. The TRD Offroad is a little pricy but not crazy at $49k. But anything TRD Offroad Premium and up is absolutely lunatic priced now, and I agree that those could see $5k off MSRP in a year, possibly.

 

[Jetboy]

I think that may only apply to upper trims. The new SR5 4x4 is effectively the same price as before, with far better performance. The TRD Offroad is a little pricy but not crazy at $49k. But anything TRD Offroad Premium and up is absolutely lunatic priced now, and I agree that those could see $5k off MSRP in a year, possibly.

The SR5 is maybe the only one I think may sell anywhere close to MSRP after the first influencer rush. $49k for a TRD OR is still unreasonable to me. I can buy a LC250 1958 for $52-53K. And that's a hybrid with awd and a better body configuration. Seems like the TRD OR needs to end up around $45 to sell well. There are some LC250's already past 250 days on lots priced well under MSRP. Toyota is even running $499 lease deals on them to try to get them out the door.

For comparison - the year I bought my last new 4Runner (2015) MSRP difference between a SR5 Premium and a Trail (TRD OR) Premium was $1,030. KDSS added another $1,800. So, $2,800 total difference. [EDIT - It appears that the SDM isn't even available as an option on any of the 4Runner models except the TRD Pro and Trailhunter trims. I didn't see it on the build options so I assumed at the $7k price tag it was just standard. WTH Toyota?? - so the equivalent difference then was only $1,030.] The TRD OR was an easy choice. Now - it's wildly overpriced. On any Tundra trim the TRD OR package is $2,100. On the 4Runner it's now $7,190. That's unrealistic package value vs price to me. I just don't think the market will support it. Toyota can slap any aspirational MSRP price on it they want. But the market will bring that back to reality. So - my guess is we'll see the market price around $45k for a TRD OR and maybe $47-49 for a TRD ORP by the end of the year.

For me, at $60k - I'm either spending a few more dollars for a GX550 or going for a used low mile LX570. 2021-22 lease return LXs are right in that $55-60k range.

Let's check back and see. Maybe Toyota is a better judge of the market than I am.

 

[Jeff_DML]

I think one of the reasons for the big delta is they decontented the SR5(no body armor/full size spare/no inverter/etc) to keep the price down to 5th gen levels.

 

[thatoneguy]

The SR5 is maybe the only one I think may sell anywhere close to MSRP after the first influencer rush. $49k for a TRD OR is still unreasonable to me. I can buy a LC250 1958 for $52-53K. And that's a hybrid with awd and a better body configuration. Seems like the TRD OR needs to end up around $45 to sell well. There are some LC250's already past 250 days on lots priced well under MSRP. Toyota is even running $499 lease deals on them to try to get them out the door.

For comparison - the year I bought my last new 4Runner (2015) MSRP difference between a SR5 Premium and a Trail (TRD OR) Premium was $1,030. KDSS added another $1,800. So, $2,800 total difference. The TRD OR was an easy choice. Now - it's wildly overpriced. On any Tundra trim the TRD OR package is $2,100. On the 4Runner it's now $7,190. That's unrealistic package value vs price to me. I just don't think the market will support it. Toyota can slap any aspirational MSRP price on it they want. But the market will bring that back to reality. So - my guess is we'll see the market price around $45k for a TRD OR and maybe $47-49 for a TRD ORP by the end of the year.

For me, at $60k - I'm either spending a few more dollars for a GX550 or going for a used low mile LX570. 2021-22 lease return LXs are right in that $55-60k range.

Let's check back and see. Maybe Toyota is a better judge of the market than I am.

I do agree prices will come back down on loaded trims. But maybe not quite that much. 2024 TRD Offroad Premium 4Runners were stickered from $48k+ depending on extra options and had no trouble selling, and the 2025 ORP is much more content rich than a 2024. I don't see any Toyota 4Runner trim having a market rate $8-10k below MSRP any time in the future.

In the case of the Land Cruiser 250, maybe they'll cancel the 1958 trim. I can't see them dropping the MSRP by all too much (more than $1,000) for 2026, but maybe. 2025 Tacoma pricing effectively held the line compared to 2024. They need to do that for at least one more year.

I still REALLY want Toyota to sell me a nonhybrid gas LC250 like many other countries get. I want the cargo space back, and I don't care about the extra city MPG or torque/power. I like the LC250 shape more than 2025 4Runner, but I just don't want the hybrid, it does nothing for me, I don't want to lose space nor pay for it.

 

[Jetboy]

I edited my post - I assumed the SDM was standard on TRD OR models since it's not on the option list. No. It's not even available except for the TRD Pro and Trailhunter trims. WTH?? Lost KDSS and now SDM isn't even an option except at $70k price point.

I can't see much justification for buying the TRD OR. Lockers and excellent aftermarket multistage bypass suspension would be much cheaper aftermarket now.

Completely agree on the LC250 non-hybrid. Toyota should have done the LC completely differently. It should be offered like the Ford Bronco in a base 4cyl turbo and have a $2k option to the turbo v6.

The Lexus GX should have been a hybrid only with the non-turbo 2GR V6 mated to the hybrid system as a base engine and a PHEV version as the premium option with around 400hp and a sub 5 second 0-60. Should be easy with a PHEV version and the NA v6 is silky smooth. There's a reason they used it in the Century instead of the turbo6. That would cleanly differentiate the two and offer a significantly premium Lexus experience. Then they should have the 4Runner be Turbo4 and T4 hybrid. That differentiates the LC and 4Runners.

Oh well. It's probably all academic for me. Basically zero chance I'd spend $60k plus on the 6th 4Runner in its current configurations. For my current family - the 4Runner is a bit too small anyway. What I want is a Sequoia that's non-hybrid so I can have cargo space. The Sequoia is a dumpster fire.

 

[thatoneguy]

I edited my post - I assumed the SDM was standard on TRD OR models since it's not on the option list. No. It's not even available except for the TRD Pro and Trailhunter trims. WTH?? Lost KDSS and now SDM isn't even an option except at $70k price point.

I can't see much justification for buying the TRD OR. Lockers and excellent aftermarket multistage bypass suspension would be much cheaper aftermarket now.

Completely agree on the LC250 non-hybrid. Toyota should have done the LC completely differently. It should be offered like the Ford Bronco in a base 4cyl turbo and have a $2k option to the turbo v6.

It's tricky with the trims. TRD Offroad does not offer SDM sadly, but the TRD Offroad Tacoma does, they should rectify that for 2026. The SR5 comes on skinny (245) 30.5" tires and a spacesaver spare, while the OR/ORP come on 32.6" tires with a full-size spare. Offroad gets heated seats, and the SR5 does not offer them. I really don't think I could buy a $44k vehicle without heated seats at this point, too much of a penalty box. SR5 does not have any factory skids, Offroad does. Leather steering wheel, wireless phone charger, heated mirrors with signals etc on Offroad and not SR5. I personally really like having the locker factory under warranty without having a third party crack into my rear differential, it's just me. For $5k between the two trims I would get a lot of various stuff.

 

[Jetboy]

It's tricky with the trims. TRD Offroad does not offer SDM sadly, but the TRD Offroad Tacoma does, they should rectify that for 2026. The SR5 comes on skinny (245) 30.5" tires and a spacesaver spare, while the OR/ORP come on 32.6" tires with a full-size spare. Offroad gets heated seats, and the SR5 does not offer them. I really don't think I could buy a $44k vehicle without heated seats at this point, too much of a penalty box. SR5 does not have any factory skids, Offroad does. Leather steering wheel, wireless phone charger, heated mirrors with signals etc on Offroad and not SR5. I personally really like having the locker factory under warranty without having a third party crack into my rear differential, it's just me. For $5k between the two trims I would get a lot of various stuff.

Toyota is really killing the 4Runner with these marketing choices. They're entirely illogical to me. The offroad features do not require integration with the interior comfort features and have essentially no physical relationship. Why then force customers into random features tied together? Why do heated seats tie to offroad packages?

If Toyota wanted a true stripper models - why wouldn't they just introduce an SR trim like the Tundra and Tacoma?

I do my own diff work, so I don't really have any hesitation about adding lockers other than the cost and if I have time to do it. Especially if you're not re-gearing, a rear locker is about 3-4 hour total time swap for a shop with a vehicle lift. And it's not quite idiot proof, but close to it when you're not changing the pinion depth. Same for the front clamshells, just about an extra 1-1.5 hours of time for the removal/install.

Changing gear ratios is a lot more work and requires a lot more attention to detail to get it right. That is a job I only do myself or have maybe 2 shops I know that I've had a lot of gear work done I'd trust to do it right.

For me - I'd lean toward a LC250 base over a TRD OR. I hate to say it, but if I were actually buying today - I'd buy a Bronco. And I don't think it's a close call. I'm not sure a TRD ORP at $55k would even be on my list of vehicles to test drive.

 

[thatoneguy]

Toyota is really killing the 4Runner with these marketing choices. They're entirely illogical to me. The offroad features do not require integration with the interior comfort features and have essentially no physical relationship. Why then force customers into random features tied together? Why do heated seats tie to offroad packages?

If Toyota wanted a true stripper models - why wouldn't they just introduce an SR trim like the Tundra and Tacoma?

I do my own diff work, so I don't really have any hesitation about adding lockers other than the cost and if I have time to do it. Especially if you're not re-gearing, a rear locker is about 3-4 hour total time swap for a shop with a vehicle lift. And it's not quite idiot proof, but close to it when you're not changing the pinion depth. Same for the front clamshells, just about an extra 1-1.5 hours of time for the removal/install.

Changing gear ratios is a lot more work and requires a lot more attention to detail to get it right. That is a job I only do myself or have maybe 2 shops I know that I've had a lot of gear work done I'd trust to do it right.

For me - I'd lean toward a LC250 base over a TRD OR. I hate to say it, but if I were actually buying today - I'd buy a Bronco. And I don't think it's a close call. I'm not sure a TRD ORP at $55k would even be on my list of vehicles to test drive.

I do hate a lot of the forced packaging choices on the 2025 4Runner. The 2025 Tacoma seems to do it better, more line-item-option freedom.

It's something I really like about my 2023 ORP 4Runner. I don't care to have a sunroof. I was able to get a vehicle this well equipped, but skip the $600 or whatever it was for sunroof, yet still have things like heated steering wheel.

In the 2025 4Runner, if you want an Offroad with things like Softex seats or the bigger screen.... you're gonna be forced into things I REALLY don't care to pay for, like the power rear tailgate that is standard on ORP.

I would at least like to see the SDM become a line item option on 4Runner Offroad trims like it is on the Tacoma. Even heated seats are a line item option on Offroad Tacoma. And of course the final sin is Toyota STILL not letting you factory order. This current trim strategy sucks enough even with total freedom, and you will not have total freedom, you will have whatever your region gets from the distributor. I love factory orders, we got a great deal and paid for everything we want and nothing we don't with our 2023 Subaru Outback.

I do like the 1958 LC250 and have sat in both trims, but there is some serious noticeable cheapness to the plastics in the 1958. Still, like you say actual 1958 new transaction prices are thousands below MSRP, and I'm there with the checkbook if "1958 nonhybrid" trim comes out.

 

[Jetboy]

FWIW - it appears adding MTS to the SR5 is just a $130 switch swap. At least for one Tacoma user. A few others said that it didn't work when they plugged it in.

Adding MTS and Crawl Control to a TRD Sport - EASY! | 2024 Tacoma Forum (4th Gen) News, Specs, Models - 2.4L, Hybrid, TRD Pro, Trailhunter, Off-Road, Sport, SR5 -- Tacoma4G.com

Doesn't get any cheaper or easier than that (if it works). For most people, that's probably good enough if that works on the 4Runner. The GX was pretty easy to add MTS and Crawl, but the 4R was pretty hard. So, maybe it'll be more like the GX. The Tundra also seems to work - at least the switch when added to the 22+ tundra will bring up all the dash MTS option and allow you to use them. No crawl though - probably requires more computer swaps and it looks like they put the ecu for crawl in an extremely hard to access place on the Tundra - like full dash removal.

All models come with ATRAC though as far as I can tell. So even the base SR5 should have pretty good traction control systems. It'll be interesting to see some testing. ATRAC on my 5th gen was really good. ATRAC on my Tunrdra is pretty terrible.

 

[RichinRidgewood]

FWIW - All of the new BOF models are sitting a long time on dealer lots. Market price for a LC250 1958 is now around $52k. I'd guess we'll see the 4Runner at least $5k under MSRP within a year or less. It's significanly overpriced. You can buy a Bronco 4 door for $37k new right now. For $55k you'll get a turbo v6, 4.70 diffs, double lockers, 35s, and a factory winch. I can't see many people dropping $60k on a TRD OR 4Runner in comparison.

Im glad Im not the only one who thinks the 2025 4R is over priced. $59k for 4WD a limited is really steep.

I called a local Dallas dealer and asked if they had 2025 4R in stock today and they did. I was planning on stopping by but my plans got messed up so I couldn't. The dealer called me twice and texted me 4 times including pictures. If things were hot they wouldn't have been bothered because it would have been sold already.

 

[Jetboy]

There are still some of the first run April 2024 LC250's still sitting on lots. They aren't moving at MSRP.

 

[Rugged4x4Designs]

At those prices I think I'll be enjoying my 2014 for a few more years. Plus, I'd like to see how reliable that powertrain ends up being.

 

[thatoneguy]

The SR5 is maybe the only one I think may sell anywhere close to MSRP after the first influencer rush. $49k for a TRD OR is still unreasonable to me. I can buy a LC250 1958 for $52-53K. And that's a hybrid with awd and a better body configuration. Seems like the TRD OR needs to end up around $45 to sell well. There are some LC250's already past 250 days on lots priced well under MSRP. Toyota is even running $499 lease deals on them to try to get them out the door.

For comparison - the year I bought my last new 4Runner (2015) MSRP difference between a SR5 Premium and a Trail (TRD OR) Premium was $1,030. KDSS added another $1,800. So, $2,800 total difference. [EDIT - It appears that the SDM isn't even available as an option on any of the 4Runner models except the TRD Pro and Trailhunter trims. I didn't see it on the build options so I assumed at the $7k price tag it was just standard. WTH Toyota?? - so the equivalent difference then was only $1,030.] The TRD OR was an easy choice. Now - it's wildly overpriced. On any Tundra trim the TRD OR package is $2,100. On the 4Runner it's now $7,190. That's unrealistic package value vs price to me. I just don't think the market will support it. Toyota can slap any aspirational MSRP price on it they want. But the market will bring that back to reality. So - my guess is we'll see the market price around $45k for a TRD OR and maybe $47-49 for a TRD ORP by the end of the year.

For me, at $60k - I'm either spending a few more dollars for a GX550 or going for a used low mile LX570. 2021-22 lease return LXs are right in that $55-60k range.

Let's check back and see. Maybe Toyota is a better judge of the market than I am.

I do think they flew too close to the sun on the next-gen pricing. The fact that 2024+ Tacomas are openly being advertised and selling at $2-4k below MSRP already is a big sign of that to me. They were a little too optimistic on people being willing to write blank checks because it says "Toyota" on it.

They sell more Tacomas than 4Runners every year. My guess is that in six months, everything but SR5 will have significant dealer discounts. We'll see!

 

[Jetboy]

I do think they flew too close to the sun on the next-gen pricing. The fact that 2024+ Tacomas are openly being advertised and selling at $2-4k below MSRP already is a big sign of that to me. They were a little too optimistic on people being willing to write blank checks because it says "Toyota" on it.

They sell more Tacomas than 4Runners every year. My guess is that in six months, everything but SR5 will have significant dealer discounts. We'll see!

I think you're right. I think the market price will end up right around invoice. Maybe that's on purpose?

I'm seeing some pretty crazy price cuts on the Bronco right now. I just saw an ad for $15k off a Bronco Raptor and the dealer says they have 6 of them on the lot. That's a big change. And a huge price cut (it's still $80k though).

I could see a TRD Pro or Trail Hunter 4Runner in 3 years being marked down $10k or more. At $60 or $65k, that's more realistic to me for what the product is. I don't think $70K+ will sell for 33's and 300hp. Not when a Bronco Raptor is available for $80k.

 

[thatoneguy]

I think you're right. I think the market price will end up right around invoice. Maybe that's on purpose?

I'm seeing some pretty crazy price cuts on the Bronco right now. I just saw an ad for $15k off a Bronco Raptor and the dealer says they have 6 of them on the lot. That's a big change. And a huge price cut (it's still $80k though).

I could see a TRD Pro or Trail Hunter 4Runner in 3 years being marked down $10k or more. At $60 or $65k, that's more realistic to me for what the product is. I don't think $70K+ will sell for 33's and 300hp. Not when a Bronco Raptor is available for $80k.

Agreed. The PRO Tacoma is already nearly impossible to swallow compared to the reasonably priced and more potent Ranger Raptor.

I noticed those Bronco discounts, steep indeed. Maybe the bottom finally fell out on those, like it did for Gladiators a few years after launch. What irritates me about Bronco is that for 2025 they have steeply curtailed available 2-door trims, they barely offer anything, and IIRC they don't even come at a price discount to 4-door now. Ford wanted to almost outsell the Wrangler, and they're nearly there, but I guess that results in price cuts.

The new car market is just generally in flux. People finally had to stop buying nonsense vehicles they couldn't afford, especially large SUVs and trucks. Perfectly acceptable transportation like the Camry/Corolla posted huge US sales gains last year, while F-150 slipped, finally losing its throne as the #1 selling specific vehicle (when you exclude superduties) to the Rav4.

Toyota seems to have released this right as buyers are tightening their belts and perhaps thinking "maybe I can't afford a body on frame SUV to make Kroger runs".

 

[Jetboy]

Yeah. Toyota waited so F'n long to update the BOF models they literally missed an entire generation of buyers going through the phase in life that they were buying heavily into an adventure outdoor lifestyle. It's kind of remarkable just how slow Toyota was to act on the new generation. Maybe it worked for higher net profits. I'm not sure. But it sure didn't work for getting its new generation of products out in time to meet the peak demand for the category.

I agree on the TRD Pro vs the Raptor. I'd buy a Raptor Ranger at the current price difference. I assumed that the Ranger Raptor having so much more content would set an effective price cap on the TRD Pro Tacoma. I didn't realize that you could already buy the TrailHunter for $5k under MSRP. But it's still $63k even at the discount. The Ranger Raptor at $55k has 100hp more and a heap of offroad features that the Tundra still doesn't have.

 

[thatoneguy]

Yeah. Toyota waited so F'n long to update the BOF models they literally missed an entire generation of buyers going through the phase in life that they were buying heavily into an adventure outdoor lifestyle. It's kind of remarkable just how slow Toyota was to act on the new generation. Maybe it worked for higher net profits. I'm not sure. But it sure didn't work for getting its new generation of products out in time to meet the peak demand for the category.

I agree on the TRD Pro vs the Raptor. I'd buy a Raptor Ranger at the current price difference. I assumed that the Ranger Raptor having so much more content would set an effective price cap on the TRD Pro Tacoma. I didn't realize that you could already buy the TrailHunter for $5k under MSRP. But it's still $63k even at the discount. The Ranger Raptor at $55k has 100hp more and a heap of offroad features that the Tundra still doesn't have.

Not to mention that, while I'm not a displacement/cylinder count weenie like many of the 6th gen detractors, the Ford 2.7L and 3.0L turbo 6-cylinders are solid engines and I wouldn't mind having one of those in an SUV at all. Powerful, proven stuff.

However, then Ford shoves a 10-speed behind it. I just had an ecoboost auto mustang over the weekend on rental, just like any other vehicle I've driven this transmission in, just too much shifting, nonstop gear hunting, and it can easily get confused by your intent if you change up your throttle inputs. 8-speeds is ideal. 8. The ZF8 should be the benchmark for automatic transmissions.