And the dealer is wondering why no one is buying their “TRD PRO”

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So essentially, a Chevy dealer thinks anything with a TRD sticker on it is a TRD Pro model? I guess its an easy enough mistake to make for someone who doesn't pay attention to the truck market, but I'd like to hope a dealership would at least run the VIN and check the model before posting.

In my opinion, as a base model with TRD Sport pkg, its a decent truck minus those fender flares. Certainly not worth anything close to $65k.

I only hope some poor uneducated buyer doesn't pay asking price because they believe its a TRD Pro, only to find out the hard way when someone educates them later.
 
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I worked in BMW parts for a LONG time. I recall one customer who ordered a bunch of parts for his 90 M3. Well a whole lot of them were wrong. Turns out he had a 318is, not an M3. Yet it was sold to his as an M3 with an M3 price. I mean anyone who knew BMW's knows an E30 M3 is a very special car and they do look quite a bit different than a regular E30. This guy unfortunately was not one of those people.
 
So essentially, a Chevy dealer thinks anything with a TRD sticker on it is a TRD Pro model? I guess its an easy enough mistake to make for someone who doesn't pay attention to the truck market, but I'd like to hope a dealership would at least run the VIN and check the model before posting.

In my opinion, as a base model with TRD Sport pkg, its a decent truck minus those fender flares. Certainly not worth anything close to $65k.

I only hope some poor uneducated buyer doesn't pay asking price because they believe its a TRD Pro, only to find out the hard way when someone educates them later.


Either a customer who is from an area used to paying markups, or… I don’t even know what. Truck has sat several months. The south is truck country. We should know better. LOL!

I remember TRD Pro (actual TRD Tundras) going for $53k (MSRP) in 2018.


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I worked in BMW parts for a LONG time. I recall one customer who ordered a bunch of parts for his 90 M3. Well a whole lot of them were wrong. Turns out he had a 318is, not an M3. Yet it was sold to his as an M3 with an M3 price. I mean anyone who knew BMW's knows an E30 M3 is a very special car and they do look quite a bit different than a regular E30. This guy unfortunately was not one of those people.


We had a local dealer busted for “up-badging” cars. Owners were two business partners who were forbidden from operating any car businesses thereafter.

Their wives took the business over, and it operates to this day.


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Funny but true story went with my uncle who had a beat to hell Mercedes 300 sel he switched badges showing 500sel and told me to sit in the car and park it up hill from the Lexus dealer when I call let the car roll back to the front of us but don’t put it in reverse trans is shot just coast back then drive back the hill when I wave and wait
The salesman took his car in as the more expensive model and my uncle made a killer deal on a new Lexus
The salesman was fired but he was also the owners son so I don’t feel bad for him
 
I worked in BMW parts for a LONG time. I recall one customer who ordered a bunch of parts for his 90 M3. Well a whole lot of them were wrong. Turns out he had a 318is, not an M3. Yet it was sold to his as an M3 with an M3 price. I mean anyone who knew BMW's knows an E30 M3 is a very special car and they do look quite a bit different than a regular E30. This guy unfortunately was not one of those people.

Then there's my dealer: when I go in to buy an oil filter for my 1991 M3, and the parts guy tells me my car is an E36 and gets snippy when I have to tell him twice that it's an E30.
 
I hate the "unlock your price" crap.
It's $62k and some change. I did the digital chat feature with the dealer just to see what they said when I pointed out the advertising problem. I was really nice about it but they stopped talking to me once I pointed it out. haha
 
Either a customer who is from an area used to paying markups, or… I don’t even know what. Truck has sat several months. The south is truck country. We should know better. LOL!

I remember TRD Pro (actual TRD Tundras) going for $53k (MSRP) in 2018.

Sent from my iPhone using Tapatalk

Yup, its a whole new world for vehicle pricing right now. I bought a new 18 F150 for $47k Canadian about 3 years ago (Sticker was $60k). I decided to sell it a year later as the US market was hot due to shortages and I wanted a T4R for offroading instead. I used the Ford Pass app to track the truck as it went south to an auction house, then sold to a dealer in another state. When I found the listing for my used truck on the dealer website it was posted for $47k USD and sold within a week.
 

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