I want a cooler that performs like a Yeti cooler or the ARB without having to pay an arm and a leg for it.
I do like some of the ideas on that cooler, but most I think are a bit frivolous.
If bearproof isn't on the list of required features, just get a Coleman Extreme. I've seen a couple different head to head tests where it compared nicely to the high end Engels and such, at 10% the price.