Thanks for the link. There's a lot of good information, interspersed with typical marketing nonsense, such as this nugget:
"It is 60mm longer and 30mm wider, contributing to greater interior space without sacrificing off-road manoeuvrability. "
Well, that's true, so long as you don't count the departure angle, which is inferior to that of a Cadillac SRX station wagon.
Interesting that they are marketing a Toyota-branded bullbar, whereas I haven't seen that in the US. In the Petersen article (in which the LC won 4x4 of the year over Wranger Rubicon, H2 and others) they mentioned that their test vehicle had factory tubular rock sliders which Toyota told them would be optional (clearly they aren't yet). Maybe the Aussies will get such things but Americans won't.