DoDo Juice is/was a boutique product only available through online detailing sites. They have recently hooked up with a major online 'e-tailer' site so they are getting more exposure now. There are many, many boutique brands out there and by that I mean hand crafted, small batch production for specific application type products. These are normally reserved for higher end detailers or Type A owners who want to take that shine to the next level. DoDo makes some nice products without a doubt. These boutique brands tend to use very high quality raw materials and natural oils that are expensive; hence the price they charge for these products. Are they better than this brand or that brand; well that is in the eye of the applicator or owner to determine. But, you better have good eyes; when you get to this level it's like trying different cables in your audio system and trying to hear a difference. Just because it costs a lot doesn't make it better. It's only better if YOU think so. Definately go with the trial sizes or sampler packs they sell until you settle on one you like. DoDo is nice to provide those sizes as most other don't.