No, no HAM radio license required. At least that is what they told me.
What folks will to to make a sale...
There is a true statement in there someplace - you don't need a license...,
as long as you never hit the transmit button...
Stuff below is intended solely for informational purposes. I happen to have done a fair amount of research on all of this, so just passing it along for what it is worth.
These radios (BaoFeng's and copies/rebrands) can transmit and receive on Ham frequencies, GMRS frequencies, and FRS frequencies (FRS freqs overlap with GMRS), as well as other frequencies outside all of those ranges.
- If you transmit on Ham frequencies, you need a Ham Technician's license (invest about $15 for the test, and some study time).
- If you transmit on GMRS frequencies, you need to get a GMRS license ($75, and no test).
- If you transmit on FRS frequencies you don't need a license, but be aware that the FCC does not classify these as legal FRS radios. Will the FCC catch you for that? Possibly not, but do make sure to have to make sure the power is limited based on FRS rules, or you are rolling the dice even more.
- If you plan on transmitting on both Ham and GMRS/FRS frequencies, you need both licenses, and have to remember to keep your call-signs straight, depending on which band you are on... Both the Ham and GMRS licenses are good for 10 years.
It gets even muddier - these Baufeng radios were never legal for sale as a FRS radio. It doesn't matter with whatever rebranding has been applied (Daystar, or BattleBorn's "Rugged"), or whatever amazing price hikes have been added (a $32 radio shouldn't cost $60-$80 with a different logo).
They aren't FRS, because they have detachable antennas, and can transmit on other bands. After September of 2019 they also were not legal for sale as a hybrid FRS/GMRS, since they were not certified under Part 95 (FCC rules). There is even some debate/discussion about whether they are even legal as HAM radios, but many Hams use them. The current rulings seem to be in favor of allowing them for that use.
I am very surprised that Daystar lists these as a GMRS radio in light of the 30 September 2019 FCC regulation. Most folks sell the Baofeng radios as "Dual-Band", and the GMRS capability is a "wink-wink nudge-nudge" part. Advertising these for sale as a GMRS radio seems to put them in violation of the FCC reg.
Another point about FRS radios - the rules have changed about power. You can now use FRS radios at 2 Watts in some channels, whereas before they were limited to .5 Watts. The older ones were limited, so anyone who has just used the older .5 Watt handhelds won't know the range of the newer 2 Watt models. Newer ones
may have more power. Check the specs. A pure FRS radio may be the way to go if you don't want to deal with licensing issues, and don't need the capability (and associated complexity) that comes with one of these dual-band radios.
Full disclosure - I have a BaoFeng UV-8HP and a UV-5R on the way. I also have my GMRS license, and will be taking my Ham test on Saturday

(before I transmit on a Ham frequency...). I'm not saying don't use these radios - just know the rules and regs so you can make an informed decision.