How much are people paying for the NEW 4Runner?

2014 SR5 MSRP $36,930 (third row, running boards, carpeted mats)
Price paid before tax, title, registration $33,851.
Purchased at Performance Toyota in Cincinnati, OH.
 
Ended up pulling the trigger with Jack Safro Toyota in Brookfield, WI. Barcelona Red 4X4 SR5 Premium, MSRP $38,475, agreed to $35,259, for a discount of $3,216 or 8.358%. Price does not include TT&L. Pick it up Monday, will post pictures then! :rockon:
 
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2013 le

I can get a 2013 Limited Edition sticker $42,650 for $38,400. $4,250 off the sticker price. Is this a good deal? 41 miles black/black.
 
I can get a 2013 Limited Edition sticker $42,650 for $38,400. $4,250 off the sticker price. Is this a good deal? 41 miles black/black.

It's a decent deal. There's nothing wrong with trying to get them to go lower especially since they want to clear them off the lot. I'm picking up my 13 Limited tomorrow. MSRP $43,538 and getting it for $38,072 which is $5,500 off. I would push for a lower price.

edit: Picked it up today. The MSRP was $43,538 but when I got there I noticed some dealer added options (tint, carpet mats, paint sealant, lifetime powertrain warranty, paint sealant) that put the final sticker price to $45,131. They of course still honored the $38,072 price that we had agreed upon so I basically ended up with some free dealer added options. Ended up scoring the car for $7059 off sticker price. Couldn't be more happy with the car and the purchase price.
 
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2014 T4R Trail Premium Package with SOFT TEK/KDSS/ DECK /CARPET MATS

I want to give a shout out to 4r2014. He was pretty much spot on about prices one can get in Socal area. Thanks 4r2014!! Hopefully he was not given a break from T4R. I know the OP wanted to know just the OTD price but I really wanted to see the whole picture for what I was paying for. I am not a savy negotiator and was short in time in my stay in Socal but I think I could have gotten even lower price if I had more time. But I'm very satisfied with I ended up with.
MSRP is $41,830.00
Internet Special Price is $39,647.00
Invoice $38,533.00

Price $37,900.00 $633.00 under invoice or $3,930.00 off MSRP
Non-negotiable fees:
Doc Fee $80.00
DMV Fee $336.00
Tire Fee $8.75
Electronic Filing Fee $18.00
Sales Tax (Based off 8.75%) $3,323.25
Total OTD is $41,666.00 12/28/2013
 
As others are mentioning here, the tax difference could be up to several thousand since sales taxes by state range from 0% to 8.5%.

But to answer the question, I'm in CA and paid $39,945 out the door for a '14 4x4 SR5 premium with 3rd row seat. That was done at $35,561 purchase price with NO additional dealer extras purchased (extended warranties, service plans, etc., etc., etc.). Taxes and CA registration were $4,384, bringing the OTD to $39,945.

As an aside, it's not true that dealers always have to come out ahead on the sale at all, as the service department is often the real cash cow. They can often sell below invoice (at a loss on the vehicle) if they're highly convinced they can sell you an extended warranty or service plan and add a few hundred dollars of margin to make up for it. And even if they can't and literally sell at a loss overall (like for mine), they still might do the deal because of the service revenue your car may generate with them. The free 2-years of service you get actually really help them out because they actually bill Toyota for all services performed under the plan.
 
I want to give a shout out to 4r2014. He was pretty much spot on about prices one can get in Socal area. Thanks 4r2014!! Hopefully he was not given a break from T4R. I know the OP wanted to know just the OTD price but I really wanted to see the whole picture for what I was paying for. I am not a savy negotiator and was short in time in my stay in Socal but I think I could have gotten even lower price if I had more time. But I'm very satisfied with I ended up with.
MSRP is $41,830.00
Internet Special Price is $39,647.00
Invoice $38,533.00

Price $37,900.00 $633.00 under invoice or $3,930.00 off MSRP
Non-negotiable fees:
Doc Fee $80.00
DMV Fee $336.00
Tire Fee $8.75
Electronic Filing Fee $18.00
Sales Tax (Based off 8.75%) $3,323.25
Total OTD is $41,666.00 12/28/2013

Glad you found my info of value. Good work on your end.

No official break. I just kept from engaging here with know-it-alls because it wasn't worth it.
 
As others are mentioning here, the tax difference could be up to several thousand since sales taxes by state range from 0% to 8.5%.

But to answer the question, I'm in CA and paid $39,945 out the door for a '14 4x4 SR5 premium with 3rd row seat. That was done at $35,561 purchase price with NO additional dealer extras purchased (extended warranties, service plans, etc., etc., etc.). Taxes and CA registration were $4,384, bringing the OTD to $39,945.

As an aside, it's not true that dealers always have to come out ahead on the sale at all, as the service department is often the real cash cow. They can often sell below invoice (at a loss on the vehicle) if they're highly convinced they can sell you an extended warranty or service plan and add a few hundred dollars of margin to make up for it. And even if they can't and literally sell at a loss overall (like for mine), they still might do the deal because of the service revenue your car may generate with them. The free 2-years of service you get actually really help them out because they actually bill Toyota for all services performed under the plan.

Selling under invoice does not necessarily mean that they sold at a loss. In almost all cases even if they give you $500 under invoice plus the holdback without adding any warranty, etc., they are still making a "profit".
 
I purchased a 2014 t4r limited classic silver with black interior for $41,100 with tax + title at Jeff Wyler Clarksville Indiana plus they threw in remote start.....
 
I purchased a 2014 t4r limited classic silver with black interior for $41,100 with tax + title at Jeff Wyler Clarksville Indiana plus they threw in remote start.....
That's a great price if it's a 4x4, minus tax and title you must have paid in high $30's?
 
Selling under invoice does not necessarily mean that they sold at a loss. In almost all cases even if they give you $500 under invoice plus the holdback without adding any warranty, etc., they are still making a "profit".

Thanks! Forgot about the holdbacks... Since salespeople are paid on gross profit from invoice (gross of holdbacks), I bet at a certain point the salespeople make next to nothing while the dealer can still profit a few hundred dollars via holdbacks.
 
That's a great price if it's a 4x4, minus tax and title you must have paid in high $30's?


Yeah I think it was 38 something ... And 4x4
uqejazy3.jpg
 
Went to my local dealer today and test drove a TE Premium with KDSS.

MSRP...$42k
Quoted...$39,700
TTL, OTD...$41,500

Seems like I can do a bit better. What do you think a good price would be before taxes and fees? I'm thinking not a penny more than $38k.

Also, I had told the dealer that I wasn't necessarily interested in the premium package, but he seemed to say it was "only about $500 more than the regular TEs". Does that sound right to anyone?
 
Also, I had told the dealer that I wasn't necessarily interested in the premium package, but he seemed to say it was "only about $500 more than the regular TEs". Does that sound right to anyone?

Not true!
T base invoice is $35065
TP base invoice is $37860
 
Nutty how expensive vehicles are getting. They are filled with crap we don't need. They aren't lasting longer than the 90s cars did either...
 
Looking at an stock 4WD SR5 Premium. USAA pricing (via TrueCar) I was quoted 8.79% under MSRP. So, $38,425 MSRP, for $35,047 before TT&L. Not bad. That's at Toyota of Arlington (IL). Thoughts? Planning on a test drive Saturday.
I am using USAA as well can beat it. the only other source I found competitive is truecar.com (sometimes)
 
What do you guys think?

Been searching for a while and have been dealing with a few dealerships in the Orange County Area of Southern California.

I'm looking at a 4x4 SR5 Premium with 3rd Row Seating.

I just got a call from a dealer saying they will do $35,900 + tax, fees, etc.

What do you guys think?

I had a dealer email saying he wont haggle over email and to "get your best offer and I will beat it by $100".
 

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