I picked up my 2017 TRD Off Road Premium with sunroof, exhaust tip, floor mats and roof rack cross bars (MSRP $40879) from Toyota of Hollywood back in April for $40029. I had a hard time getting accurate inventory (Toyota web site is useless) but found cargurus.com pretty accurate. It seems shipments would come in every other week, with only a hand full of TRDs destined for dealers. I found dealers posting incoming TRDs on their web sites about a week in advance of arrival, if they weren't already spoken for. When I saw mine listed on cargurus I checked the Toyota of Hollywood web site and they had it listed too. I called the day after is was posted on their web site and the sales guy talked to the manager and they said if I put down a $500 deposit on it, they'd give me $850 off. All other dealers I'd talked to wanted MSRP. I picked it up a week later when it arrived.