Jason Koertge abandoned his 5th Gen for a ........
- Thread starter mteolus
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DannyLlama
Elite Member
Second time I hear this dudes name in one month.. Never heard of him before, some how he's become famous lol... Good for him
still have no idea who it is
Ryan at Eibach
New member
That was painful.
Daikon
Member
A lot of 'influencers' are getting these Rams outfitted by AEV. Looks pretty cool IMO.
ravens_wood
New member
Amateur but very business savvy "overland" enthusiast. Wisely took advantage of social media and trendiness of "overlanding" to get a ton of free shit for his (now sold) 4Runner.
An good example of a guy who has more money than sense and/or is a brilliant marketer. Either way his truck was loaded up with all the trendy gear.
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Bumbo
New member
Welcome to sales and marketing in the modern world.
spartacus
Senior Member
He had his 4runner for sale in the classifieds on this forum. To my knowledge I don't think he works or modifies his own trucks. He is primarily a video blogger and an infomercial for his channel/life Also reviews and peddles products. Smart guy, gets sponsors, makes youtube/instagram etc foot the bill.
mteolus
New member
He does do some modifications, just not the harder ones like his CBI bumpers.
He installed RCI skid plates himself, then when he got free ones from CBI he had them put on, then sold his RCI skidplates. I think I read he was selling his 4Runner for 40k even though it had 90+ thousand miles on it. He said he had 20k of aftermarket stuff on it. So essentially if he got all of that stuff for free or next to nothing, he got a free 4Runner lease of 90k+. So I guess he's not that dumb. In fact, his was a TRDOR, not the Premium which I think you can get a new one for about 35 to 37k. It would be interesting to see how much money he makes off of YouTube.
rob_dixon
New member
I personally am a big fan of his. This is partially correct: he is an amateur in overlanding only, but his love and authenticity in learning about the 4Runner was real. So was love of the outdoors. He did a lot of the work on his truck himself, and when he could not, had it filmed by the guys doing it....and always giving huge props to the shops and manufacturers. Respect where it was due.
But he is NOT an amateur in video creativity and editing - in fact i have yet to find a better, more engaging content creator that make trips out camping/offroading (or even just plain installing stuff on his truck) fun and interesting to watch. LLOD channel is another one at this level. Jason's interactions with his family and friends are also genuine. SO that said Ive watched a bunch of his stuff, and I would consider myself a tough sell for youtube attention. Admittedly, this particular video as linked above does not do him justice compared to his earlier stuff.
To each thier own, but i am a Jason K - fan, but yeah sorry to see him trade in the 4Runner for that beast of a truck, but he gives the reasons in a few of the videos.
jrandom
New member
[MENTION=142164]shrub1[/MENTION] No one is trashing on the guy, what you see here is a by product of niche marketing culture. If you don't know what channels an "influencer" is on (geezus I hate that term, hence the barf smiley in my last post), you just don't know who most of these people are and what credit they actually have.
Oh I know exactly how it works, I worked in the ski industry in the late 80's and all through the 90's. The ski industry (and others) have used and still use this model, well before the masses were exposed to it.
Oh I know exactly how it works, I worked in the ski industry in the late 80's and all through the 90's. The ski industry (and others) have used and still use this model, well before the masses were exposed to it.
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ravens_wood
New member
I have no issues overall with the guy. Only quibble is he seems to go way overboard with modding and gear. But he's brilliant at what he does. His vlogs and social media creates this impulse to want all these unnecessary things.
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