I just talked to my local dealer and he has offered to beat any price that any other dealer in the area has offered me. I have gotten a price of 29500 offered on a 34611 msrp 4Runner, and he has offered to beat that. To top it off, he has also offered to give me more for my trade in than anyone else will. It's turing out to be a great experience and I'm getting closer every day to owning an 06 4Runner SE. I am still trying to decide between the white and shadow mica...everything else I have pretty much decided on.