MikeinCincy said:
Therefore , if a product is getting many great reviews, then it only makes sense to assume that it is a pretty decent product. I think the whole ranking system on Tirerack is fairly legit considering it's all calculated by the CUSTOMER'S experience with the tire and not some magazine or company.
The problem with TR's survey is that the point system is not clearly defined and consumers don't always follow the rating system...nor do they judge a tire fairly. Do you really believe that REVOs are 3rd or 4th place?? Is it really behind the P. Scorpions or the Firestones?? Do you think that BFG AT KO should be all the way low?? Everyone has different needs...for many on here, BFG is the best AT tire for their need(s), either for looks or off-roading. Any new product will be rated highly on the TR survey. Just ask Koz, a year or two ago, REVO was #1. Then Firestones and P. Scorpions came out...and within a few months, REVO was relegated to 3rd place. Why? Because it's new and people buy new stuff, are WOW by it, and trash the old tire they had. They often forget that their old tire has 50,000-75,000 miles on it. Hardly anyone remembers how their tire performed when new. So, right there, you have a major bias in the survey. I would bet that when Michelin LTX AT-2 gets enough reviews, it would be top 3. Human bias.
Is the TR survey useless?? No, it is not. I use it too. I even sometimes post reviews on it.

I actually avoid the "all good...best tire i ever had" reviews. I concentrate more on few well-written reviews that have criticisms in it. Unfortuntely, this is far in between. I also go to Discounttire.com and read similar Consumer surveys...again, taking these reviews with a grain of salt. Should you base your whole purchase on TR (or Discount) consumer reviews?? No.
BTW, my Firestone M/T is #1 on TireRack in the M/T category, but you will not catch me advertising this when i talk about my tire. Do i think that it's #1?? No. When you get to the top tires, it's hard to make a distinction because no tire is perfect.
Note...the above comments do NOT apply to actual TireRack's comparisons by the editors. Those are excellent IMHO.