I have a 98 4 runner with 3 inch lift and 285 75 16 tires and I am getting 17 mpg on the freeway going at 65 mph. Is there anything I can change or do to improve the mileage ?
Unfortunately, that seems pretty much the standard. I have the same combination on mine and have averaged 17 all the time on the freeway for the last 4 years.
Yes. You are actually getting ~18mpg at ~70mph. The increased tire size is changing your speedometer/odometer reading by 7.5%.
That's a reasonable number, considering you have a lift and larger/heavier tires. They were rated for 18mpg highway originally (well, that's the adjusted version of the old EPA ratings).
On the 2nd Gens, there were a lot of "inefficiencies" that you could improve on to increase gas mileage. I was able to increase gas mileage efficiency by almost 30% on the 3VZ-E. So far, none of the same modifications or improvements have made any significant change in mileage on my 5VZ-FE. Toyota picked up on all the air restrictions, exhaust bottlenecks and improved things quite a bit. I'm still pegged at that same number you are, in CA which adds ethanol to the fuel I can't surpass 19 MPG's of pure highway driving. Out of state in Oregon I've seen up to 21 MPG on 93 octane. Any yes, I have a good reason to run 93.