ATF is typically red and smells like ATF
Toyota stuff was clear and smelled like Power steering fluid. I definitely would not have put that in my transmission.
Your right though ATF works fine. We just didn't use it at the dealer.
I know this is an old thread but don't folks bother to read the cap before they add fluids? Or are all the caps op custom aftermarket for dummies? They all clearly call for Dextron atf or equivalent on the power steering pump. Other caps are also properly marked.
On another note my Eurovan and many VWs spec a clear ATF. I believe it was call Penosil or something close. I've got an old jug of it hanging around and use it just as Junkyardbiker suggest above. Also for a hand cleaner in a pinch, ha ha...