This isn't for "tinfoil hat" wearers. This is for everyone. Toyota is actively selling your information, including but not limited to your name, address, phone number, driving habits, location, where you are parked, speed. They use it internally, with their dealerships, and with third parties. They use it to sell you products, and to profit. This is an invasion of your privacy and you should not condone it.
For those using the Toyota application, you can scroll down to the "Data Consent & Terms" and opt out of Service Connect Communication as well as the Auto Insurance Designed for You. Neither will in anyway change anything on your end, but it will secure some of your personal information.
Secondly, contact 855-226-4048 and request three things; i. a copy of your personal data collected, ii. removal of your personal data, iii. you revocation of your personal data being sold. Toyota will email or physical mail you their receipt of your requests, then they will take their sweet time in addressing them. They will usually require verification and then take even longer. Its normal process, a pain in your butt to waste the precious 10 minutes.. but in the end, it secures some of your personal information moving forward.
These steps also do not in any negative way impact you or your enjoyment of your vehicle. You can continue to use all the same features as before.
If you have any questions, write them. I'll address what I can. Godspeed.