Honestly, length is way more useful than brand. A 10 ft cable is much more useful than a 6 ft, 15 ft more useful than 10 ft, etc. Can't always park next to the person who needs a jump.
I bought a set 25' with heavy duty "parrot beak" clamps about 35 years ago.
I now carry them in my 18-wheeler.
I have jump started the tractor from the reefer and the reefer from the tractor. I have jumped a tractor on the opposite side from my batteries.
I originally got them for my pickup because I could jump someone behind me.
I have diligently taken care of them over 3 decades and my Wife hasn't ruined them yet (she's abducted them several times)
Jumpers are pretty straight forward… but it is possible to get some crappy stuff.
Aside from trying to maintain a nice thick wire gauge of about 4AWG or more, I make sure its real copper wire. Not CCA (copper clad aluminum) which tends to cost a lot less.