He's referring to the suspension geometry, it's arguably a nomenclature technicality. By convention a lot of companies, and as such the community as well, have referred to extended travel components as long-travel. It changes the location or extent of travel within the inherent range of travel set by the factory geometry, but does not actually improve upon the maximum articulation allowed by the geometry. That is, "true" long travel would refer to changing the number or design of suspension links.
It's been debated many times elsewhere online, if you're interested feel free to look it up. I'm not really interested in the nomenclature so I've always just deferred for travel here to mean extended travel, per what industry and forum convention dictate. I support both views I'm just not a stickler for it to avoid insignificant debate, if you know what I mean.
I really hope this doesn't blow up now ��