Here I went with Autolite Iridium XP5325. My reasoning is quality gap is surely narrowing; price point, Advanced Auto had 20% off online/store pick-up coupon; 0.6mm center electrode, some research revealed 4mm can wear faster, while performance of larger 5 or 6mm center electrode is not much different; platinum sidewire, seems others except NGK didn't have platinum sidewire. No check engine light yet, but time will tell if my savings pays off.
The old plugs were NGK R LFR6C, 4 gaps were .043 to .045, one gap was slightly larger and one slightly smaller, but they all looked normal at a glance. Probably didn't need changing except for the too narrow, glad I caught that. 2005 V6 with 295k.
An aside, before I knew better, I put Bosch Iridium's in my 2005 Camry 4cyl, 10k on them and no problems yet.