Hello, I noticed your conversation involving our products and wanted to offer some assistance. BrianSD_42, you are absolutely correct. Not everyone who sells our batteries online is authorized to do so. Unauthorized retailers may not offer any warranty service on any batteries they sell and some sell a wide variety of brands, so it is good to find out what a retailer's warranty service policy is before buying any battery.
kball, if your friend replaced three batteries in as many years (the original and two Kirkland replacements), he probably had a non-battery electrical issue causing his problems, which could've been something as simple as a poor ground connection or a parasitic draw that was discharging his battery. The chances of anyone getting three legitimately bad batteries in a row in that timeframe from any reputable manufacturer are so remote, they might as well spend their money on lottery tickets.
While many folks use the terms “gel” and “AGM” interchangeably, they are in fact two very different technologies. As such, “gel” or even “gel/AGM” charger settings should not be used on non-gel batteries, as they may not fully-charge them and could damage them over time.
The quality of our batteries has always been excellent and the batteries we are producing today are the best we have ever made. We still manufacture all of our own products in our own facility and they are the only batteries made there. We never re-label or re-spec any of our batteries for our retail partners and even though more AGM batteries are now using recycled lead, we have always used 99.99% pure lead.
Many of the “bad” batteries returned to us under warranty now are just deeply-discharged and work fine, once properly-recharged. This is not an issue unique to Optima. In fact, other brands have dealt with it by simply voiding their warranty if their batteries are found to be discharged below a specific voltage level. We didn't do that with our warranty, but we did create this YouTube video, which explains how to recover deeply-discharged batteries-
Tech Tips 3: How do I recover a deeply-discharged battery? - YouTube
We now have so many of these batteries, that we've started an adOptima program, where we recharge them and give them away to racers in the Chumpcar World Series. If anyone has any questions about our products, I'll do my best to answer them.
Jim McIlvaine
eCare Manager, OPTIMA Batteries, Inc.
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