Toyota may bring back small FJ Cruiser to Challenge Wrangler

Aurora85

New member
Article from Motor Trend yesterday:


Toyota is likely going to build a small 4×4 SUV—along the lines of the cult-popular FJ Cruiser sport-utility vehicle, but on a smaller wheelbase—to appeal to hard-core off-roaders.

The automaker is studying several ideas that could lead to a production model, Toyota Motor North America CEO Jim Lentz said that in an exclusive interview at the 2018 Detroit auto show.

Although Lentz did not provide a timeframe for when such a vehicle could reach market, in his normally cautious Toyota-speak, his comments essentially reflected that Toyota would build such a vehicle.


Toyota has already shown a few rugged SUV concepts, such as the FT-4X at the New York auto show, and the FT-AC concept at the Los Angeles auto show. But many in the press assumed those were merely Toyota’s design studios stretching their legs in anticipation of the next RAV4.

But Lentz said those concepts are “along the lines” of a 4WD vehicle Toyota wants to have in the lineup—in addition to RAV4.

“There is room on the lower end, in terms of price or authenticity, for an off-road, frame-based SUV,” Lentz said. “This would be for people going outdoors, but truly going offroad. This would not be all-wheel-drive for safety, this would be four-wheel-drive with ground clearance.”

Lentz noted that the increased capability of all-wheel drive, car-based platforms has made cargo and towing specifications almost on par with four-wheel-drive, framed platforms.

“The difference is in wheel travel, and you can only do that with frame-based,” Lentz said. “This could be FJ sized, but for an enthusiast, it’s gotta be something with a small wheelbase to be more maneuverable when in the rocks.”



What does that mean for the larger 4Runner and Sequoia, which are showing their age?


“There’s market demand for frame-based SUVs, but we have to crunch all the CAFE numbers to see if there’s room for them,” Lentz said. “4Runner continues to do well, but the softest segment is for big SUVs.”

Bob Carter, executive vice president of sales for Toyota Motor North America, said Toyota could have sold more than the 128,296 4Runners it moved in 2017. Meanwhile, the Indiana plant that builds Highlanders has been upgraded to increase that plant’s capacity; Toyota sold 215,775 Highlanders last year.

“When you look at Highlander and 4Runner, they are two SUVs that are nearly the identical size, yet have two completely different customers,” Carter said. When asked if the same theory would apply to Toyota’s compact segment entries, Carter jokingly responded, “That’s a good idea. I should write that down.”
 
Register to hide this ad
At this point just do something similar to this for the 6th gen:

1998001_1990_2door_4Runner_SR5_front_quarter-prv.jpg


Ford is bringing back the Bronco, so this is Toyota's time to shine. Don't overstyle it like the FJ.
 
I honestly see a little bit of t4r in the front section of this concept. If they made it a little more "macho" ..raised/stretch out a bit I could be very happy with this as a new t4r or the smaller "FJ" equivalent. Give me a manual option and a decent powertrain and I'd be the first in line to purchase one to compliment my Runner. I'd love to see them make a FJ40 equivalent.

Regardless, I'm just happy to hear Toyota say they are out to make an vehicle for the niche enthusiasts. It's probably the most promising words we have heard in a long time from Toyota.

01-Toyota-FT-AC-Concept-LAAS-KBB.jpg
 
The picture is a concept..one of two released this year that are unrelated to the new FJ in question supposedly.
 
I don't believe anything Toyota has to say on the matter.

Everything they've been saying lately is more sedans, hybrids, and crossovers.
 
I don't believe anything Toyota has to say on the matter.

Everything they've been saying lately is more sedans, hybrids, and crossovers.

All I've heard lately is hybrid talk. Toyota doesn't care much for the truck segment. Which is why my almost new Tacoma still has drum brakes and Tundra's are still getting 13MPG.
-
I'd be really surprised if they came out with another production FJ.
 
No drop top - no deal. I suspect they're really just saying "we're bringing the 4tuner to the USA." The next 4runner is going upscale and upsize. And the Sequoia is going the way of the dinosaur. As much as I dream of just buying a new 2019 3rd gen 4runner - I don't think I'd trade unless the top comes off. If it's a legit toyota JKU competitor - I'm in.

Also WTH is he talking about regarding wheel base? The 4runner is 109". As an offroad platform - it's on the short end. A JLU is 119". The body could get shorter with less overhang, but the wheel base should stay the same or get longer.
 

Members online

Forum statistics

Threads
278,317
Messages
3,554,129
Members
248,016
Latest member
Advally Service

Trending content

Back
Top