When is a deal really a deal?

HNTMUP

New member
Shopping for a new T4R on Cars.com and see a lot of vehicles with a piece and then MSRP. My question is do dealers negotiate their listed prices if the price is already below MSRP?

Thanks,

JDG
 
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Yes, the posted price of the vehicle is negotiable. The List Price is generally MSRP (Manufacturers Suggested Retail Price) plus dealer markup. Before contacting the dealer decide the total price (including tax, tag and fees) that you are comfortable paying. Dealer markup may be justifiable depending on consumer demand in the local area. Try to visit the dealer on Monday - Thursday.
 
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Shopping for a new T4R on Cars.com and see a lot of vehicles with a piece and then MSRP. My question is do dealers negotiate their listed prices if the price is already below MSRP?

Thanks,

JDG

Yes, although it is all basic supply and demand. Don't expect a deal much under MSRP for a TRD Pro. You will get some negotiation with a TRD Off-Road depending on your location and allocation. There is usually room to negotiate on Sr5 and Limited models, just because they make more of them. Check TrueCar.com, Edmunds.com and Costco (if you're a member) for internet pricing. I have found better success negotiating with internet sales people on my past few cars over the on the lot sales people as the usually make commission based on total units sold. Use the above websites for price quotes as a base for negotiations and then start shopping using them to get some competition between dealers.

Oh and be sure you test-drive...a lot. The 4Runner is not for everyone and most disgruntled owners are ones that didn't know enough about what they are buying. It is a BOF SUV with moderate power, a older but tried and true transmission and a stock suspension that is a compromise between on-road comfort and off-road capability (but has as good a reliability record as you'll find in a modern vehicle). It truly is the ultimate compromise vehicle. Not the best at any one thing but really good at a lot of different things. If you know what you're getting into and that is exactly what you're looking you'll love this vehicle.

Good luck with your search!
 
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Yes, although it is all basic supply and demand. Don't expect a deal much under MSRP for a TRD Pro. You will get some negotiation with a TRD Off-Road depending on your location and allocation. There is usually room to negotiate on Sr5 and Limited models, just because they make more of them. Check TrueCar.com, Edmunds.com and Costco (if you're a member) for internet pricing. I have found better success negotiating with internet sales people on my past few cars over the on the lot sales people as the usually make commission based on total units sold. Use the above websites for price quotes as a base for negotiations and then start shopping using them to get some competition between dealers.

Oh and be sure you test-drive...a lot. The 4Runner is not for everyone and most disgruntled owners are ones that didn't know enough about what they are buying. It is a BOF SUV with moderate power, a older but tried and true transmission and a stock suspension that is a compromise between on-road comfort and off-road capability (but has as good a reliability record as you'll find in a modern vehicle). It truly is the ultimate compromise vehicle. Not the best at any one thing but really good at a lot of different things. If you know what you're getting into and that is exactly what you're looking you'll love this vehicle.

Good luck with your search!

Thanks for the info. Been driving my 02 for 280k and spent a week in a 17 SRV last month. I know exactly what I'm looking for (white Off-Road PRO Premium, no KDSS, running boards, or slide-out deck) I just want to have some level of confidence that I'm getting a relatively good deal.
 
I've always bought vehicles with the mind-frame that I absolutely didn't need one so I always throw out a low number and if the salesman doesn't want to play; I'd just walk away with no concerns what so ever.

For these vehicles, I believe location has a lot to do with as well. I saw much better prices in the Southeast for some trim models compared to what I see out west.

I bought my PRO last Feb and dealt solely thru the Internet sales manager and once we came to a deal then I said BTW, I have a trade in also and after BTW I'm putting this much down. This is my 5th 4R and felt like received good deals on all.

My PRO was 42K w/options and then minus trade-in and 1/3 down payment
 

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