I chose a 4Runner over a Jeep Unlimited because no matter how much I loved the Jeep, the back seat sucks big time (we have 2 kids), forum searches yielded why too many possible problems the JKU's have. Not to mention the price. I could not spend close to $40k and not even have side airbags for my children's protection.
I chose a 4Runner over a 2014 SR5 4x4 DCSB Tacoma because of the price. We decided on a Tacoma, planning on handing it down to my son in 5 years. My husband ordered this highly sought after sweet ride. It was going to be $34k & change OTD. I had the 4Runner in the back of my mind. Long story short, we got a 4Runner SR5 4x4 for $36222 OTD. We decided we'll get the boy some wheels when the time comes. To us and our family's needs the $3k more the 4Runner cost is well worth all the features and luxuries the Taco did not have.
I chose a 4Runner over a 2014 Chevy Silverado because I wanted something easier to park and comfortably use daily. Driving a big truck day in and day out is just not my cup of tea.
Let's see, I also thought about getting a BMW328i, decided we needed to have the ability to go offroad when we go to Girl Scout camps. More important to me.
Thought about the F-150, but when I closed the door at a car show and the whole side of paper thin sheet metal wiggled like jell-O, I decided no way...
I thought about all the clones like Rav4, Escape, CR-V, Equinox, etc......for about 5 seconds....haha.... Not me, I want something with cool factor not all the look alike car platform clones.....
That is my 2 cents, hope it helps you. My Barcelona Red is somewhere on it's way to us. We did some paperwork on Saturday. I hope she gets here before this Friday......my daughter and I are going to Girl Scout camp in Prescott.

If she is delayed, we'll have to borrow my Dad's Explorer.