It looks like all the manufactures know what the expected price points are at. Most of the parts are all at the same prices from one company to the next. Its prohibitive to the average buyer.
There's not a lot of difference from one company to the next so the cost of R&D is minimal, they just know what a certain segment is willing to pay so they don't go any lower.
As long as enough keep paying those prices they will keep charging them too, as much as I'd like to see the prices go down I don't blame them for charging what people are willing to pay.