Welcome to the club.
If and when you get the rig, there's a never ending little of things you can do to totally customize your car, depending on what you like. Mess around with your car on weekends, google image modified off road stuff. Or whatever your into with your 4runner. Slowly, but surely, you'll get your rig molded into exactly what you want. Not every one has countless pennies to nonstop throw into their car so it may take years. It has for me. But I've went through slot of trial and error. I noticed how I perceive my car now versus a couple years ago. What I then though was so cool, ( painting this and that, putting this and that's here, mounting this shit over on this shit, you name it) now I think is molestation. Used to be super tacky.
So I suppose it depends on what you are an aficionado of that sums up the look of your car. Here are a few of things I've affiliated my rig with
Sustainability- both occupants and vehicle
Security- nothing valuable in sight
Capability- 4x4, diff lock, recovery equip.
Attention- over all look and sound of the vehicle.
And above all LIGHT- I suffer from Achluophobia. ( fear of the dark lol)