Thai
Elite Member
Video: https://www.youtube.com/watch?v=D1Ng-Ftx0IU
Wow, lots of tech and features. Oh, the Revel audio system upgrade has 28 speakers!!
Wow, lots of tech and features. Oh, the Revel audio system upgrade has 28 speakers!!
2019 Lincoln Aviator
- Thread starter Thai
- Start date
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LandCruiser
New member
Looks amazing, wonder if it'll sell. Seems the only luxury SUV made in the US that seems to move is the Escalade.
My local Ford/Lincoln dealer is already giving away the New Raptor powered Gator at 15k below MSRP.
Thai
Elite Member
What?! The Navigator is not selling?!?! Just one year ago, dealers could not keep in stock and my brother had to be on waiting list before he went with Raptor.
LandCruiser
New member
Tell him to come to Phil Long in CO Springs, they have a few.
Mass 4runner
New member
Love the new Aviator. On a side note, not sure what's happening in CO, but nationally the Navigator is selling well. 2018 sales totals are almost 50% higher compared to last year.
BrianSD_42
New member
28 speakers wow! And to think that Dolby Atmos only has 11. I wonder what Lincoln knows that Dolby doesn't?
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LandCruiser
New member
That the intended market for this thing is drug dealers and/or football players?
Thai
Elite Member
The speakers in the car are a lot smaller (due to lack of space) and has less dispersion. The car environment is harsher than a home theater. But yeah, it is trying to do surround sound AND height, like Atmos. Basically every high end car is now doing Atmos thing.
simple
Senior Member
LOL, they’re selling terrible. There’s 3, at the dealer, down the street from me.
It looks pretty nice. I agree on the 28 speakers being pretty crazy. Maybe they’ve figured out how to do multiple zone listening. It seemed like there was a rear seat entertainment system.
cfranck1
New member
Mass 4runner
New member
You're confusing anecdote with evidence. Navigator sales are 50% up on last year.
simple
Senior Member
That was sarcasm. I agree with you.
Mass 4runner
New member
Oh
Thai
Elite Member
Sales are up...but 50% quote is misleading because prior to this generation, Navigator sales were horrifically bad...being destroyed by Caddy.
So 50% improvement from bottom of the chart is improvement...but not as much as it sounds.
Mass 4runner
New member
50% sounds like 50% because it's 50%. The only reason I posted it is because someone posted some fake news about the new Navigator selling slowly, which isn't true. The Navigator had been selling in extremely low numbers for years. The new model turned this trend around and in a big way for an upscale and very high profit vehicle.
Thai
Elite Member
Best if you post numbers (last year and now)...and then post numbers by its competitors for comparison.
% improvement is hardly helpful if we don’t know the baseline.
FYI...i like the Navigator and Aviator...not trying to sh!t on them. I actually appreciate Ford more than GM.
Mass 4runner
New member
15,766 Navigator sales ytd through the end of November, compared to 10,523 for all of 2017. Not a high volume seller by any means, but for vehicles approaching 100K and with huge profit margins for Ford, it's not a bad number.
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LandCruiser
New member
22,994 Escalades sold in 2017
14,700 Escalade ESVs sold in 2017 (same truck, longer wheelbase)
The Gator also competes against the Denali, which is about a 25% chunk of the 49,183 Yukon sales and 35,059 Yukon XL sales... 2018 figures aren't that useful because GM is already stopping production to switch over to the next gen coming out in spring next year.
GM has the market cornered.
Mass 4runner
New member
I know all this. My point was just to refute the statement that the Navigator was not selling well. The new Navigator is selling at a 50% higher clip than the old one. So it's now far more competitive with the Escalade than the old one was. This is a success.
LandCruiser
New member
True. The real test is how well it does against the next Slade coming in the next few months. Most people in this market segment who aren't aware that Porsche, Benz, or Land Rover exist go to the Caddy dealer or GMC.
