30th Anniversary Discount $1000

NoDak

NoDak

Senior Member
if you goto Toyota's website and configure a 4Runner, there is a $1000 30th anniversary discount.

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I am the market and I have been seeing it show up on the invoices, but I have only seen $500 and $750 not $1,000. I figured the price discrepancy is due to the internet departments trying to hold some money. Although it could be different discounts for a different market or model.

THANKS! More fuel for the negotiating!

Edit:
Did some digging.
$0 off SR5
$500 off TE,
$750 off TE Premium
$1,000 off Limited
 
Last edited:
FoxPhoto said:
I am the market and I have been seeing it show up on the invoices, but I have only seen $500 and $750 not $1,000. I figured the price discrepancy is due to the internet departments trying to hold some money. Although it could be different discounts for a different market or model.

THANKS! More fuel for the negotiating!

Edit:
Did some digging.
$0 off SR5
$500 off TE,
$750 off TE Premium
$1,000 off Limited
Click to expand...

I did it on a TE prem and it still showed $1k off, hmmm now it shows a lower amount across the board. must have been a bug when I did it earlier.

anyway the option codes are :

QB = $500
QD = $750
QC = $1000

SR5 w/ 4x4 = QB (4x2 gets nothing)
SR5p = QD
TE = QB
TEp = QD
LE = QC
 
Last edited:
It will be interesting to see how the dealers dick around with this. Hopefully it'll be in the form of a cash rebate straight from Toyota, but I have my doubts that it will be that simple.

A couple of months ago another 1 Large off would've had me in a new LE, but my jets have since cooled.
 
philsey said:
It will be interesting to see how the dealers dick around with this. Hopefully it'll be in the form of a cash rebate straight from Toyota, but I have my doubts that it will be that simple.
Click to expand...

I'm about to find out. I was signing the papers this morning and was going overnight them back on Monday. Now I have to make sure this is applied (waiting on the call back).
 
Dealership informed me that this is not a new discount, but has been offered all along as a Option Package Discount on 2014's. I told them that it was confusing and they agreed. So they have discounted them all along without advertising it, but now they are is how it was explained to me. I trust the woman I've been dealing with so I didn't press the issue.
 
so I'm not really seeing any discount on any of the old MSRP's of dealership stock. However, I did notice one car that was newly listed that had the discount accounted for. How does this work? I'm going to try to go into the dealership tomorrow, but I have the feeling that the dealers won't be aware of the new 750 off.
 
bruindave said:
so I'm not really seeing any discount on any of the old MSRP's of dealership stock. However, I did notice one car that was newly listed that had the discount accounted for. How does this work? I'm going to try to go into the dealership tomorrow, but I have the feeling that the dealers won't be aware of the new 750 off.
Click to expand...

Take a screen shot off Toyota.com with you.
 
ryn996 said:
Dealership informed me that this is not a new discount, but has been offered all along as a Option Package Discount on 2014's. I told them that it was confusing and they agreed. So they have discounted them all along without advertising it, but now they are is how it was explained to me. I trust the woman I've been dealing with so I didn't press the issue.
Click to expand...

Mind posting your msrp and final discounted selling price, sans TTL?

/skeptical/
 
Dealer is telling me that this deal is meant to make the car seem cheaper by lowering the MSRP, but they cannot further discount the car from the price I agreed upon 2 weeks ago. They state that the price they paid for the car is still the same. they did not get any rebate/email from Toyota headquarters about a rebate on any 4Runners and therefore they would not be reimbursed by Toyota in anyway for this 30th anniversary discount.

What do you guys think? Her story seems kind of legit and makes sense regarding how it doesn't change the price the dealer paid for the car... but I always hate trusting sales ppl.
 
Only a grand off isn't very good. Especially when the total is almost 40 grand. I'd say at least 3k off.

I got around 2k off my Camry plus some free service thrown in.
 
bruindave said:
Dealer is telling me that this deal is meant to make the car seem cheaper by lowering the MSRP, but they cannot further discount the car from the price I agreed upon 2 weeks ago. They state that the price they paid for the car is still the same. they did not get any rebate/email from Toyota headquarters about a rebate on any 4Runners and therefore they would not be reimbursed by Toyota in anyway for this 30th anniversary discount.

What do you guys think? Her story seems kind of legit and makes sense regarding how it doesn't change the price the dealer paid for the car... but I always hate trusting sales ppl.
Click to expand...
You should negotiate 5%-8% off + the new discount.

Do they have a deposit from you?
 
FoxPhoto said:
You should negotiate 5%-8% off + the new discount.

Do they have a deposit from you?
Click to expand...

She was still giving me about 7.5% even with the additional 750 off so I'm not really complaining a ton (she gave me about 9% off MSRP before counting the deal).... She's been very helpful, not pushy, and informative so I'm more or so ok with it. No deposit yet.

I did call another dealer and they did confirm with the one dealership that showed the discount. they said that it was 750 off MSRP for the trail premium and it does not change how much the dealership originally paid so that's it.
 
caveat : unofficial rumor is that this discount will last the whole 2014 model year.



update from press release from toyota.com

Toyota 4Runner SUV Celebrates the New Year with Special 30th Anniversary Discounts | Toyota


14MY 4RUNNER – 30TH ANNIVERSARY DISCOUNTS
Grade / Model / Discount

SR5 4x2 / 8642 / $500
SR5 4x4 / 8664 / $500
Trail 4x4 / 8670 / $500
SR5 Premium 4x2 / 8646 / $750
SR5 Premium 4x4 / 8666 / $750
Trail Premium 4x4 / 8672 / $750
Limited 4x2 / 8648 / $1,000
Limited 4x4 / 8668 / $1,000
 
Maybe I'm the only one who's thinking this way, but $1000 off isn't any real type of incentive, financially or mentally. I mean, 1-2%? On anything $40k or over it should be $2000 to $2500. I mean, in all reality the sales person is going to add that in as part of the negotiation in counting your discount anyway so you're not getting any more off than you usually would, its just to entice buyers. Even if it was $2000 they would do the same (count that in as part of the max discount they will give you), but at least with $2000 it makes it seem like you are getting a special deal on a mental/emotional level anyway. These incentives are playing to the buyers emotions and nothing else, and at the end of the day a dealer won't go below a certain price so you can negotiate the same price regardless.

If you want a 4runner you're going to buy one. $1000 off would't do much to entice me on an emotional "I'm getting a deal!" level. $2000 - $2500 starting point to negotiate? It would make me feel better... You guys agree, disagree?
 
CaliTE said:
Maybe I'm the only one who's thinking this way, but $1000 off isn't any real type of incentive, financially or mentally. I mean, 1-2%? On anything $40k or over it should be $2000 to $2500. I mean, in all reality the sales person is going to add that in as part of the negotiation in counting your discount anyway so you're not getting any more off than you usually would, its just to entice buyers. Even if it was $2000 they would do the same (count that in as part of the max discount they will give you), but at least with $2000 it makes it seem like you are getting a special deal on a mental/emotional level anyway. These incentives are playing to the buyers emotions and nothing else, and at the end of the day a dealer won't go below a certain price so you can negotiate the same price regardless.

If you want a 4runner you're going to buy one. $1000 off would't do much to entice me on an emotional "I'm getting a deal!" level. $2000 - $2500 starting point to negotiate? It would make me feel better... You guys agree, disagree?
Click to expand...

That's why you negotiate a price and then add the incentive. That is how I structure deals.

BTW, $1K is a great incentive especially on a 4R.
 
4r2014 said:
That's why you negotiate a price and then add the incentive. That is how I structure deals.

BTW, $1K is a great incentive especially on a 4R.
Click to expand...

Or you would get, "We already factored the incentive in, we can't go lower..." because they can't. At least that would be the response if you started off with a good negotiation.
 
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