4Runner 5th Gen Sales
- Thread starter 1engineer
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thebwlife
Senior Member
Interesting curve. Newness wore off, then took off again.
I would have to bet that tsunami kinda hurt 2011 a bit.
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1engineer
Moderator
Only thing constant in life is change. Popularity of vehicles is one of those things.
The tsunami hit in March 2011. I would say Toyota already had between 60-90 day inventory in the pipeline or on the water. The numbers fit.
MeBe4running
New member
Interesting..... Surprised to see December so high.... it makes sense though.
1engineer
Moderator
*poof*
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03_4x4Runner
Senior Member
Toyota sales through July can be found here. The 4runner is a small drop in the bucket compared to Camry, Corrola, and Prius. july 2012 total toyota sales - Yahoo! Search Results
The link will not copy correct. From the above link go down to Toyota U.S. sales summary July 2012 PDF file
The link will not copy correct. From the above link go down to Toyota U.S. sales summary July 2012 PDF file
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Now I got to print them both off, get graph paper and do my own calculations, thanks man.......:zoom:
jspagna1
New member
So true. That's why you still see so many 3rd Gens still out there. They last forevee.
And the Highlander was not yet SUVized back in those days. It rode lower comparatively and felt more like a forester than a bonafide family hauler. The current Highlander is a better car for most folks... just not us.
1engineer
Moderator
Customers, and their desires, are what have changed over the years. Vehicles change because the customers drive the change, not the other way around. Now, what changes the customers? Everything. Social issues, age, education, disposable income, colors, environment, religion etc. I think personally peer pressure, even among adults, is the biggest driver of change. Your friend that is highly educated and that you respect says he is buying a Prius because X, Y, and Z. You listen and other friends listen and eventually you get a little Prius colony going in your town. Same goes with fashion, religion and all other social issues that I don't understand because people are hard to figure out. I like machines.
1engineer
Moderator
Comparisons to previous model's features, durability and sales are inevitable, and flawed. The biggest, and only driver for production and changes of vehicles are customers. Customer "wants and needs" change over time and that is driven by many external factors. Vehicles have to change too to keep up with customer trends.
You used an "if then" statement above and I quote: "If the 4Runner today was competing against the same amount of other truck-based mid-size SUVs from 10 years ago, logic tells us that it's market share would be lower, which obviously means fewer sales." This statement would only be true if all conditions were the same 10 years ago as today. Most customers today want something different than they wanted 10 years ago. 10 years ago they wanted BOF SUVs. Today most want CUVs, as evidenced by sales. If you want to compare something you have to compare all influencing factors and not cherry pick the data. This is not politics lol.
Lolrax
New member
I wonder sometimes if Toyota feels that it is worth keeping the niche type of customer that would actually buy a 5th gen 4Runner this day in age, if you look at the age demographic of this forum Toyota may feel as if the 5th Gen buyer will stick with Toyota for future purchases. There really isn't anything like the 5th gen on the market right now.
The previous gen highlander and 4Runner had a greater gap in size than they do now. The previous gen Highlander was a more feminine looking vehicle compared to the new one. When the Rav4 up sized, it siphoned off many of the Highlander sales and the upsized, baby Land Cruiser looking highlander siphoned off 4Runner sales. Highlander sales have stayed relatively steady despite moving up in size and cost from gen 1 to gen 2.
Either way, 1engineer is right. Comparing sales from 05 isn't entirely possible to 10. Economic situations are entirely different and we saw the rise of the CUV in that time. A lot of people buying real SUVs back in the 00s were buying with different conditions; not necessarily because they wanted a RWD biased, bof offroader. Mall rated is a term that came along because people were using their SUVs as soccer mom mobiles. Considering the complete lack of incentives on the 5th gen says Toyota is selling as many 4Runners as they planned for the 5th gen.
I'd venture to say that image and ride sells more JGCs than off road capability does. Hell, how many wranglers are driven by people that have no intention to go off road; they want a masculine convertible. (I'm in no way saying that wrangler drivers don't go off road)
veloindy
New member
I think Toyota has done a pretty good job supplying product for customers in the market for a SUV / CUV.
I also know several people that have moved from a 4th Gen 4Runner to a new Highlander because it matched their needs better than a Truck based SUV. That doesn't mean the 4Runner is somehow inferior now.
I also know my new TE knocks the socks off of my 4th Gen. I can't wait to drive around at lunch, ha!
I also know several people that have moved from a 4th Gen 4Runner to a new Highlander because it matched their needs better than a Truck based SUV. That doesn't mean the 4Runner is somehow inferior now.
I also know my new TE knocks the socks off of my 4th Gen. I can't wait to drive around at lunch, ha!
